Layal Idriss, founder of Radish House Agency, is on a mission to support Saudi artists and creatives by addressing challenges in the industry. The agency, inspired by Idriss’s own experiences, aims to bridge the gap between artists and clients, focusing on the publishing industry to enhance the local creative scene.
Idriss, along with her husband, established the agency to provide a space for artists to connect and collaborate while offering high-quality creative services to clients. Their emphasis is on transforming the children’s book market in Saudi Arabia by introducing fresh ideas and talent in collaboration with Dar Waraqa.
Radish House Agency supports Saudi creatives in the publishing industry through their RAD Learning platform, offering courses in character design, children’s book writing, and illustration. Additionally, they provide creative services to publishers, emphasizing the importance of high-quality visuals and engaging content for children.
The agency has exciting collaborations with various local and international brands and organizations, including the Ministry of Culture, Penguin Random House and Dar Al-Hudhud. signaling their commitment to delivering exceptional creative solutions. Radish House Agency envisions playing a pivotal role in the growth of the Saudi creative industries, standing out through unique and visionary projects.