Home 5 News 5 ABA Launches Olympic-Themed Campaign for Indie Bookstores

ABA Launches Olympic-Themed Campaign for Indie Bookstores

by | Jul 6, 2024 | News

The American Booksellers Association (ABA) has created an Olympic-themed marketing campaign for US indie booksellers to tie-in with the opening of the Games in Paris on 26 July.

 

It says: “Indies Take The Gold is an engaging marketing campaign designed to celebrate the spirit of community and excellence of independent bookstores during the Summer Olympics. The campaign leverages the excitement of the games to promote independent bookstores and all that they offer. The goal is to highlight the value of shopping local, foster a sense of community pride, and encourage customers to support neighbourhood indie bookstores.”

 

The ABA says it is creating the campaign to help combat Amazon Prime days.  It adds: “Indie Bookstores year after year earn gold medals in personal book recommendations, community support, local job creation, building relationships, and championing debut and diverse authors.  So this Prime Day, July 16-17, encourage your customers to choose the gold standard. When they support indie bookstores, they experience the difference themselves.”

 

The announcement coincides with stories in the US media about Amazon to open its first physical department stores, though the retailer has not confirmed this.

 

 

Recent News

17Jul
Penguin Supports Winn Amid Controversy

Penguin Supports Winn Amid Controversy

Penguin said release date of On Winter Hill would be changed in order to ‘support the author’ after allegations that Raynor Winn lied in her bestselling memoir. Author Raynor Winn’s new book has been delayed because questions about her bestselling work The Salt Path have caused her and her husband “considerable distress”, her publisher has […]

17Jul
Farshore  Revives ‘Portly the Otter’

Farshore Revives ‘Portly the Otter’

HarperCollins’ children’s imprint Farshore has acquired The Adventures of Portly the Otter: Untold Tales from the Wind in the Willows by award-winning children’s author M. G. Leonard. The book of exciting spin-off stories from the much-loved classic The Wind in the Willows, written by Kenneth Grahame and illustrated by E.H. Shepard, will publish in March […]

16Jul
Firefinch to Debut in 2026 with Star Authors

Firefinch to Debut in 2026 with Star Authors

Publishing veteran Kate Parkin, who worked for Random House and was most recently MD of the adult publishing division at Bonnier Books UK, is launching a new independent publishing house, Firefinch.  It is a co-venture with her Bonnier colleague Margaret Stead who was Bonnier publisher. Among the authors who are making the jump with them […]

Related Posts

Farshore  Revives ‘Portly the Otter’

Farshore Revives ‘Portly the Otter’

HarperCollins’ children’s imprint Farshore has acquired The Adventures of Portly the Otter: Untold Tales from the Wind in the Willows by award-winning children’s author M. G. Leonard. The book of exciting spin-off stories from the much-loved classic The Wind in the...

Firefinch to Debut in 2026 with Star Authors

Firefinch to Debut in 2026 with Star Authors

Publishing veteran Kate Parkin, who worked for Random House and was most recently MD of the adult publishing division at Bonnier Books UK, is launching a new independent publishing house, Firefinch.  It is a co-venture with her Bonnier colleague Margaret Stead who was...

Al Faya: Where History Took Its First Steps on the Sands of the Desert

Al Faya: Where History Took Its First Steps on the Sands of the Desert

In a timeless moment etched into the memory of human heritage, the sun of Sharjah rose once again on the map of the world, this time through the gateway of deep history. At its recently concluded 47th session in Paris, the UNESCO World Heritage Committee officially...

Previous Next
Close
Test Caption
Test Description goes like this