The German bookselling chain, Thalia, which has more than 500 bookshops across German-speaking countries and a significant digital presence, is planning to use an AI tool in its e-commerce website to aid business growth and improve product discovery for customers.
Over the next three years the chain plans to double its marketplace from 20 million items to 40 million items, with the help of AI platform Coveo. Thalia chief customer officer Roland Kölbl commented: “Coveo is exactly the right partner for us. With their decade of AI experience, AI search and recommendations, and strength in security, Coveo is the best option to effectively support our strong growth targets in the digital sector.”
Nick Bowles, MD for Europe, Middle East and Africa at Coveo, added: “Thalia understands the importance of integrating AI into their commerce experience to create remarkable customer experiences. Providing relevant, personalised search and recommendations for brands with large and diverse catalogues even when a shopper is not logged in is where Coveo’s AI platform really shines. We have no doubt that Thalia shoppers will enjoy the new experience and return time and time again.”
