The Sharjah Book Authority (SBA) has announced that Sharjah will host the Sharjah NYU Executive Programme, the only programme of its kind to be held outside the USA. The programme will take place at the American University of Sharjah (AUS) from April 14 to 17, in collaboration with SBA, AUS, and New York University (NYU), under the patronage of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the SBA.
Targeting executives and CEOs in the publishing sector, the programme is designed to enhance their capabilities by equipping them with essential skills to develop comprehensive international publishing strategies and explore AI applications in marketing, contracts, data analysis, and design. Additionally, it provides insights into advanced content development and sales strategies, aligning with SBA’s commitment to advancing the global publishing industry through quality initiatives.
This announcement was made during SBA’s participation in the New Delhi International Book Fair (NDWBF) 2025, held from February 1 to 9, 2025, at the Bharat Mandapam, Pragati Maidan, India.
SBA’s participation in the NDWBF reflects Sharjah’s dedication to fostering cross-cultural exchange and strengthening the presence of Emirati and Arabic literature on the global stage. At its pavilion, SBA showcased works by Emirati authors, highlighting Sharjah’s and the UAE’s thriving creative industry. The authority also reaffirmed its support for authors, translators, and distributors through key initiatives such as the Publishers Conference, Booksellers Conference, and the Sharjah International Book Fair Translation Grant.
