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The international company “Big Bad Wolf ” in partnership with Sharjah Book Authority (SBA) to organize its first virtual version of the book sale market for the UAE, to be held online from January 23rd – 25th through the online shopping platform “” with reductions of up to 90%.

The Big Bad Wolf Sharjah was launched in 2019 as a joint venture between the Sharjah Book Authority (SBA) and Big Bad Wolf Ventures Sdn. Bhd. This partnership marked the first-of-its-kind regional move by SBA to bring the World’s Biggest Book Sale, popularly known as the ‘Big Bad Wolf Book Sale’ to the Middle East and Africa regions.

Through the landmark agreement signed during the 2019 edition of the Sharjah International Book Fair (SIBF), SBA furthers its mandate to support the publishing industry by opening new consumer markets in the region as well as increase the MEA readership’s access to global publications via the world’s most sought-after affordable Books Sale.

From novels to fiction, to non-fiction genres on business, art, design, cooking to children’s titles and illustrated books, the Big Bad Wolf Online Book Sale U.A.E will allow buyers to browse from a vast collection of more than 250,000 books that is being offered at their fingertips exclusively online on  All titles will be stocked as noon Express items meaning they are fulfilled by noon and shipped across the UAE within 24-hours, delivered directly to customer’s doorsteps.

His Excellency Ahmed bin Rakkad Al Ameri, Chairman, SBA, said: “The Big Bad Wolf Online Book Sale U.A.E is aligned with our goal to expand Sharjah’s 45-year cultural role in nurturing and promoting society’s fondness for books and reading. Reading is a time-tested intellectual pursuit, and its daily practice will play a key role in equipping younger generations with the required know-how to not only support, but lead the U.A.E’s developmental agenda of building a sustainable knowledge economy.”

“The ongoing pandemic has led businesses to rely more on innovative technology-based business solutions to reach their consumers in a safe way. Bookstores, in particular, have witnessed an almost 30 per increase in their online sales in Q4 of 2020. This was an excellent motivation to organise the Big Bad Wolf Online Book Sale U.A.E, and we hope that doing so will enable readers access to their favourite authors and books that they haven’t been able to purchase due to the challenges imposed by Covid-19.”

The Big Bad Wolf Book Sale is a much sought-after Book Sale all over the world for its affordable books at up to 90% off recommended retail price. The Big Bad Wolf Book Sale has toured 34 cities, 12 countries including Pakistan, South Korea, United Arab Emirates, the Philippines, Indonesia, Thailand, Malaysia, Taiwan, Sri Lanka,Myanmar Cambodia and Singapore.

“The Big Bad Wolf Book Sale has always been an on-ground event since it was first held in 2018 in Dubai. It was unfortunate that the Big Bad Wolf Book Sale was unable to serve its fans last year but we’re back as we have pivoted our strategy to ensure we continue to offer our loyalist the same experience by providing the widest selection of books possible at the lowest possible prices exclusively on

“Our vision has always been to cultivate the next generations of readers to ignite their imagination, to stimulate creative thinking, and more importantly, empower the future generation to believe and dream big by pouring through the pages of a book and be inspired,” said Andrew Yap, Co-Founder of The Big Bad Wolf Book Sale.