Home 5 News 5 Sharjah Book Authority launches global cultural campaign

Sharjah Book Authority launches global cultural campaign

by | Aug 16, 2021 | News

Sharjah Book Authority (SBA) has launched a global cultural campaign – the largest of its kind in the region and internationally – across several Arab and international cities – to bring people from all walks of life closer to books. The campaign, launched in written, audio, and visual formats and presented in the native languages of these countries, reinforces the life-affirming and life-changing relationship between an individual and the written word.

Launched with the slogan, ‘If you’re into something, you’re into books’, the SBA campaign aims to bring about a paradigm shift in the popular perception that books are only for book worms and intellectuals. The campaign, which embraces every individual worldwide regardless of their age, race, ethnicity, cultural or socioeconomic background, drives home an enduring universal message that whatever be it triggers one’s interests or passions, there is a book out there to fuel their curiosity.

Whether you are a gamer, musician, athlete, biker, or fashion enthusiast, there is a book for that, emphasises the campaign, highlighting that apart from popular genres including books on research and academics, people can find books catering to all interests. No matter how simple, strange, or rare the topic, books are available on them and are waiting to be discovered.

The international campaign drives forward SBA’s key messaging through spectacular audiovisual formats and in the local languages of these nations to ensure the campaign has an appeal within the cultural contexts of diverse audiences worldwide. Into Books’ is SBA’s impassioned call to assert that all 7.9 billion people in the world are in fact readers, and urges them to form lifelong friendships with books and reading.

“‘If you’re into something, you’re into books’ campaign embodies Sharjah’s core belief in the inherent value and pivotal role of books in advancing humanity, and is founded upon the cultural vision of His Highness Sheikh Dr. Sultan bin Mohamed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah,” asserted Ahmed bin Rakkad Al Ameri, Chairman of SBA.

“We want more diversity and book quantities, and more readers reading in all fields. Every individual who finds a book that suits their interest takes a firm step into the world of knowledge and learning, and that quickly turns into a lifestyle. Within the pages of a book, there is an awakening to be found, which can make life beautiful and meaningful for every reader. I believe that at that moment, the world turns magical.”

He continued: “No one is born with a book in their hands. However, people with varied interests become lifelong readers when they find that one book that means something to them. This sums up our message: that for every passion, hobby or interest, or anything in life …. there is a book.”

The international campaign marks a new milestone in taking Sharjah’s cultural vision to the world which is aimed at facilitating access to books for every individual. As part of its biggest global campaign ever, SBA offers discounts of up to 50 percent on books through its collaboration with major e-commerce stores. To avail the discount, individuals must scan the QR Code found on advertisements or visit https://sba.gov.ae/intobooks.

Recent News

03Jun
Book Ban Expands in Russia

Book Ban Expands in Russia

The Russian book distributor BMM has ordered bookshops to “return or destroy” works by the Pulitzer Prize-winner Jeffery Eugenides and the British bestseller Bridget Collins, among others, the BBC reports.  It is the latest case of censorship targeting the country’s literary scene.   BMM sent a letter to shops at the end of May, seen […]

03Jun
£75K Prize for 3 Pages

£75K Prize for 3 Pages

New book prize to award aspiring writer £75,000 for first three pages of novel A new competition is offering £75,000 to an aspiring writer based on just three pages of their novel.   Actor Emma Roberts, Bridgerton author Julia Quinn and Booker-winning Life of Pi author Yann Martel are among the judges for The Next […]

03Jun
380 Writers Call Gaza War Genocide

380 Writers Call Gaza War Genocide

Three hundred and eighty writers and organisations including Zadie Smith, Ian McEwan, Russell T Davies, Hanif Kureishi, Frank Cottrell-Boyce and George Monbiot have signed a letter stating that the Israeli government’s war in Gaza is genocidal and calling for an immediate ceasefire. “The use of the words ‘genocide’ or ‘acts of genocide’ to describe what […]

Related Posts

£75K Prize for 3 Pages

£75K Prize for 3 Pages

New book prize to award aspiring writer £75,000 for first three pages of novel A new competition is offering £75,000 to an aspiring writer based on just three pages of their novel.   Actor Emma Roberts, Bridgerton author Julia Quinn and Booker-winning Life of Pi...

380 Writers Call Gaza War Genocide

380 Writers Call Gaza War Genocide

Three hundred and eighty writers and organisations including Zadie Smith, Ian McEwan, Russell T Davies, Hanif Kureishi, Frank Cottrell-Boyce and George Monbiot have signed a letter stating that the Israeli government’s war in Gaza is genocidal and calling for an...

Celebrating Austen Across England

Celebrating Austen Across England

This year marks the 250th anniversary of the birth of famous author Jane Austen. Jane Austen was famous for her books on middle class English society, and is seen as a direct influence on the modern fiction books we read today. This is despite only publishing four...

Previous Next
Close
Test Caption
Test Description goes like this

Pin It on Pinterest