Home 5 Articles and Reports 5 Seven Tools To Sell Books Online

Seven Tools To Sell Books Online

by | May 18, 2020 | Articles and Reports, Blog, News

Whether you have a published book or a starter, don’t count on luck or word-of-mouth or create a listing for it on Amazon and expect it to be a bestseller just because you’ve self-published it. Instead, take a look at these 7 proven marketing tips that will help you and assisted authors increase their online sales.

Build A Website

It’s important to have a dedicated website to spread the word, while also building an email list for email campaigns.

Understand that you will start with zero traffic, but it will increase with consistent promotional efforts.

A website is the first thing you should focus on. Give potential readers a place to quickly and easily find all the information they need.

Selective Social Media

Depending on the content of your book, figure out the social media in which your audience is available.

On social media, find groups relevant to your topic, join them and engage in authentic conversations, without promoting your book. Allow natural connections to be made as it is important to share your knowledge and build your reputation as an expert on your topic.

Amazon Offers and Reviews

If you are selling on Amazon, be sure to take advantage of every space and feature they offer to increase your chances of being discovered. Be smart with keywords and key phrases in your description.

If you want Amazon to recommend your book to others, it is crucial to get good reviews from your early customers. A decent number of genuine reviews under any book adds credibility. Don’t be afraid to ask readers who purchased your book to help out by leaving a review.

Email Promotions And Online Advertising

There are many approaches that can be taken for email promotions. These include the likes of MailChimp campaigns, to partnerships with book promotion sites that send emails to their own subscriber lists.

Online advertising campaigns consist of everything from paid social media promotions, to Google ads, and Amazon ads. If you’re not already familiar with this territory, you may want to consult with a professional, as the simplest mistakes can get costly, and there’s a lot of research and experimentation that would need to take place on an ongoing basis.

Give In Order To Receive

Helping people without expecting anything in return has a way of bringing about good karma. As an author looking to sell your book online, that would mean offering value to your prospective audience well before your book launch, in an effort to naturally get their support upon launch.

New authors must orient their personal brand ahead of time to what they plan to publish long-term.

Build trust and familiarity with the audience by publishing articles, and give away eBooks for free for a period of time, which will result eventually in higher sales.

Flywheel Effect

The flywheel effect refers to factors setting wheels in motion and building momentum. This is an ideal scenario when it comes to marketing the value of your book.

Once the book is out and people like the value of what they read, this will lead to requests for the author to speak to large audiences and bring a copy his book to add credibility to the lecture itself.

Outside Assistance 

If you don’t have time to manually   market your book, you can easily seek outside assistance.

Working with a good publisher helps a lot as they do so much of the heavy lifting that an author probably wouldn’t even know was needed.

Source: Forbes

Recent News

22Jul
Edinburgh Book Festival Reveals 2024 Industry Program

Edinburgh Book Festival Reveals 2024 Industry Program

The Edinburgh International Book Festival has announced its comprehensive industry program for 2024, spotlighting publishing in its new venue, the Edinburgh Futures Institute.   Commencing on August 14, the festival will kick off with Global Ink, a dedicated international industry day. This event will bring together professionals from Scotland, the UK, and beyond to explore […]

22Jul
“The Cleaner”: Debut Novel Gains International Interest”

“The Cleaner”: Debut Novel Gains International Interest”

There is much interest in a debut novel called The Cleaner by new British writer Mary Watson.  Penguin Random House (PRH) will publish in the UK under the Bantam imprint and PRH imprint Crown will publish in the US.  Rights have already sold to Italy.   In the UK Deputy publishing director Thorne Ryan acquired […]

21Jul
Amazon Literary Partnership Reveals 2024 Grant Recipients

Amazon Literary Partnership Reveals 2024 Grant Recipients

A raft of funding updates, from the Amazon Literary Partnership announcing its grant recipients for 2024, to the National Lottery Community Fund supporting almost 4,000 charities and community groups across England in the last four months. Also – grants available to transform community spaces from Asda Foundation. Africa Writes, Literature Works and Stories of Our […]

Related Posts

“The Cleaner”: Debut Novel Gains International Interest”

“The Cleaner”: Debut Novel Gains International Interest”

There is much interest in a debut novel called The Cleaner by new British writer Mary Watson.  Penguin Random House (PRH) will publish in the UK under the Bantam imprint and PRH imprint Crown will publish in the US.  Rights have already sold to Italy.   In the UK...

Amazon Literary Partnership Reveals 2024 Grant Recipients

Amazon Literary Partnership Reveals 2024 Grant Recipients

A raft of funding updates, from the Amazon Literary Partnership announcing its grant recipients for 2024, to the National Lottery Community Fund supporting almost 4,000 charities and community groups across England in the last four months. Also – grants available to...

Gen Z Brings New Life to Kafka on TikTok

Gen Z Brings New Life to Kafka on TikTok

On TikTok, classic authors like Franz Kafka are enjoying renewed popularity. On the social platform, Gen Z are reinterpreting The Metamorphosis and other works through creative videos, integrating pop culture references and personal experience. People might assume...

Previous Next
Close
Test Caption
Test Description goes like this

Pin It on Pinterest