Home 5 Articles and Reports 5 From Instagram to international bestseller

From Instagram to international bestseller

by | Dec 19, 2019 | Articles and Reports, News

A book of cartoons and conversations between a boy, a mole, a fox and a horse which began life on Instagram is now turning into an international bestseller for Ebury Press, part of Penguin Random House UK.

Illustrator Charles Mackesy’s The Boy, the Mole, the Fox and the Horse has now sold in 17 languages across a string of territories including the USA (HarperCollins) France, Germany, Italy, Finland, Greece, Spain, Croatia, Estonia, South Korea, Brazil, Chain (mainland), Serbia, Slovakia and Japan.

As Nasher went to press Rights Director Rae Shervington said that Arabic rights had not sold “at this point, but there are ongoing discussions and potential deals in five other territories”. Interest has been strong in Australia and India too, Shervington added, with both putting in strong pre-orders.

In the UK, the book – which some have likened to AA Milne’s Winnie the Pooh – has now sold more than 200,000 copies and has been nominated Book of the Year by Waterstones in the UK and Barnes & Noble in the US. It came to the publisher’s attention via Ebury editorial director Laura Higginson who was shown Mackesy’s Instragram page by a friend. “I fell in love with his words and images—universal values expressed so beautifully. I could imagine them making a wonderful book that might move other people in the same way too.

“It has been the best year working on this book—and to see so many people fall in love with it has been amazing…We are proud to publish something that is moving so many people around the world and to hear how the book is helping people is wonderful.”

Mackesy grew up on a farm surrounded by animals and says he has always respected their quiet wisdom. “You can trust them, you can deeply love an animal and yet they’ve never said a word to you, which says a lot for silence. There’s a purity to animals that human beings seem to have lost; they haven’t wrecked the planet for instance. We have so much to learn from them. I think being brought up on a farm I spent a lot of time with dogs and sheep and horses and cats and rabbits and you name it, wildlife. I spent huge amounts of time in the evenings not watching television but sitting on the hillside just staring.”

When he was 18 his best friend was killed in a car accident and he began drawing to express his grief. He went on to illustrate for Oxford University Press and for the Spectator magazine, as well as advertising work.

The book began when he sketched a friend’s son sitting on a tree branch. He was asking him what he wanted to be when he grew up and he was thinking about the idea of kindness and recalls just writing ‘kind’ when he finished the picture.

Another cartoon went viral. The Boy asks the Horse “’What’s the bravest thing you’ve ever said?’ and the Horse replies simply: ‘Help.’

This cartoon has been used in hospitals for those suffering post-traumatic stress syndrome.

His simple illustrations and philosophical musings have touched a chord across the world and it seems certain that this book will be around many people’s Christmas trees this year.

Recent News

01Sep
New HarperCollins Facility to Transform Publishing Supply Chain

New HarperCollins Facility to Transform Publishing Supply Chain

The town of Brownsburg, Indiana, is considering granting tax incentives to HarperCollins Publishers to encourage the establishment of a new $160 million logistics hub dedicated to the publishing sector. The project is part of local efforts to strengthen the economic environment and attract major investments, with officials viewing the proposed facility as a potential game-changer […]

28Aug
Sharjah Enhances Digital Education Through Smart Knowledge Library

Sharjah Enhances Digital Education Through Smart Knowledge Library

Sharjah Public Libraries have introduced an updated version of their Smart Knowledge Library platform, which offers a range of professional and technical courses that can be taken online. These courses are taught by well-known experts and specialists, and the platform has a user-friendly design that works well on mobile devices. Participants can enjoy short educational […]

27Aug
Turjuman Award 2025 Opens with AED 1.4 Million Prize

Turjuman Award 2025 Opens with AED 1.4 Million Prize

The Sharjah Book Authority (SBA) has opened submissions for the 8th edition of the Sharjah Translation Award (Turjuman Award). The award aims to amplify the global visibility of Arabic literature by encouraging international publishers to translate seminal works by Arab authors into other languages, thereby advancing cultural and intellectual exchange across borders.   With a […]

Related Posts

Do Indian Authors Need to Be Influencers to Sell Their Books?

Do Indian Authors Need to Be Influencers to Sell Their Books?

A recent report published by Vogue India highlighted the rapid transformations reshaping the country’s book market, noting that simply writing a good book is no longer enough to secure commercial or popular success. With the sharp decline of traditional media coverage...

Sharjah Enhances Digital Education Through Smart Knowledge Library

Sharjah Enhances Digital Education Through Smart Knowledge Library

Sharjah Public Libraries have introduced an updated version of their Smart Knowledge Library platform, which offers a range of professional and technical courses that can be taken online. These courses are taught by well-known experts and specialists, and the platform...

Turjuman Award 2025 Opens with AED 1.4 Million Prize

Turjuman Award 2025 Opens with AED 1.4 Million Prize

The Sharjah Book Authority (SBA) has opened submissions for the 8th edition of the Sharjah Translation Award (Turjuman Award). The award aims to amplify the global visibility of Arabic literature by encouraging international publishers to translate seminal works by...

Previous Next
Close
Test Caption
Test Description goes like this