{"id":27395,"date":"2026-10-15T13:42:57","date_gmt":"2026-10-15T09:42:57","guid":{"rendered":"https:\/\/nashernews.com\/alpha-books-vise-au-dela-du-vietnam\/"},"modified":"2026-10-15T13:42:57","modified_gmt":"2026-10-15T09:42:57","slug":"alpha-books-vise-au-dela-du-vietnam","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/alpha-books-vise-au-dela-du-vietnam\/","title":{"rendered":"Alpha Books Vise Au-Del\u00e0 Du Vietnam"},"content":{"rendered":"

Apr\u00e8s plus de deux d\u00e9cennies consacr\u00e9es \u00e0 la publication de livres d’affaires internationaux aupr\u00e8s des lecteurs vietnamiens, le fondateur d’Alpha Books, Nguyen Canh Binh, souhaite faire rayonner les r\u00e9cits d’entreprises de son pays \u00e0 l’\u00e9tranger. La version anglaise de ses m\u00e9moires, \u00ab N\u00e9 en 1972 : la soif de vivre d’un anticonformiste \u00bb, parue sur Amazon en 2026, constitue une premi\u00e8re \u00e9tape dans un projet plus vaste destin\u00e9 \u00e0 faire d\u00e9couvrir les ouvrages d’entrepreneurs et de soci\u00e9t\u00e9s du Vietnam au public international, d’apr\u00e8s ZNews. Ce r\u00e9cit autobiographique, r\u00e9compens\u00e9 par le Prix national du livre du Vietnam en 2024, retrace le parcours de son auteur ainsi que la cr\u00e9ation et l’essor d’Alpha Books.<\/span><\/p>\n

Cette ambition s’inscrit dans le prolongement d’une maison sp\u00e9cialis\u00e9e fond\u00e9e en 2004 par Nguyen Canh Binh et sept associ\u00e9s, en amont de la cr\u00e9ation officielle d’Alpha Books en 2005. Alors que le march\u00e9 privil\u00e9giait le divertissement et les ouvrages grand public, la structure a fait le choix de l’\u00e9conomie, de la gestion et du leadership. Son responsable a maintenu cette orientation en d\u00e9pit de la s\u00e9paration d’avec ses partenaires en 2007 et malgr\u00e9 de lourdes difficult\u00e9s financi\u00e8res ou de personnel. D\u00e9sormais, Alpha Books compte un catalogue de plus de 4 000 titres, avec plus de 15 millions d’exemplaires imprim\u00e9s, et enrichit son fonds de 100 \u00e0 200 nouveaut\u00e9s par an.<\/span><\/p>\n

L’achat de droits de traduction, en particulier aupr\u00e8s d’\u00e9diteurs am\u00e9ricains et britanniques, a jou\u00e9 un r\u00f4le central dans la constitution d’un catalogue illustr\u00e9 par des succ\u00e8s comme \u00ab Strat\u00e9gie Oc\u00e9an Bleu \u00bb, \u00ab Syst\u00e8me 1 \/ Syst\u00e8me 2 : Les deux vitesses de la pens\u00e9e \u00bb ou \u00ab Le Cygne noir \u00bb. En parall\u00e8le, la maison a d\u00e9velopp\u00e9 des publications consacr\u00e9es \u00e0 l’exp\u00e9rience et \u00e0 la r\u00e9flexion \u00e9conomiques locales. La volont\u00e9 d’exporter ces ouvrages vers l’\u00e9tranger apporte une dimension nouvelle \u00e0 cette strat\u00e9gie, qui associe la diffusion des savoirs internationaux \u00e0 la promotion des plumes nationales vers un public \u00e9largi.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s plus de deux d\u00e9cennies consacr\u00e9es \u00e0 la publication de livres d’affaires internationaux aupr\u00e8s des lecteurs vietnamiens, le fondateur d’Alpha Books, Nguyen Canh Binh, souhaite faire rayonner les r\u00e9cits d’entreprises de son pays \u00e0 l’\u00e9tranger. La version anglaise de ses m\u00e9moires, \u00ab N\u00e9 en 1972 : la soif de vivre d’un anticonformiste \u00bb, parue sur […]<\/p>\n","protected":false},"author":12,"featured_media":27392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106],"tags":[],"class_list":["post-27395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"\nAlpha Books Vise Au-Del\u00e0 Du Vietnam - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/alpha-books-looks-beyond-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alpha Books Vise Au-Del\u00e0 Du Vietnam - Nasher News\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s plus de deux d\u00e9cennies consacr\u00e9es \u00e0 la publication de livres d’affaires internationaux aupr\u00e8s des lecteurs vietnamiens, le fondateur d’Alpha Books, Nguyen Canh Binh, souhaite faire rayonner les r\u00e9cits d’entreprises de son pays \u00e0 l’\u00e9tranger. 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