{"id":25267,"date":"2025-09-04T09:48:46","date_gmt":"2025-09-04T05:48:46","guid":{"rendered":"https:\/\/nashernews.com\/la-romantasy-en-tete-des-ventes-chez-waterstones\/"},"modified":"2025-09-04T09:48:46","modified_gmt":"2025-09-04T05:48:46","slug":"la-romantasy-en-tete-des-ventes-chez-waterstones","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/","title":{"rendered":"La Romantasy En T\u00eate Des Ventes Chez Waterstones"},"content":{"rendered":"<h3><b>La Romantasy Stimule Toujours Les Ventes Chez Waterstones<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Selon des donn\u00e9es communiqu\u00e9es au Guardian, les ventes de fiction ont augment\u00e9 de 12,2\u202f% chez Waterstones au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e, compensant le repli observ\u00e9 dans les cat\u00e9gories jeunesse et non-fiction. Ce dynamisme est port\u00e9 par le succ\u00e8s prolong\u00e9 des titres de romantasy (m\u00e9lange de romance et fantasy), dont l\u2019influence se fait sentir jusque dans les rayons de Foyles, \u00e0 Londres, o\u00f9 un espace est d\u00e9di\u00e9 \u00e0 l\u2019autrice Sarah J. Maas. Aux \u00c9tats-Unis, la croissance est encore plus marqu\u00e9e, avec la cha\u00eene s\u0153ur Barnes &amp; Noble pr\u00e9voyant l\u2019ouverture de 60 nouvelles librairies par an.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Malgr\u00e9 cette tendance, le march\u00e9 britannique du livre imprim\u00e9 a recul\u00e9 de 1\u202f%, repr\u00e9sentant encore pr\u00e8s de 80\u202f% des ventes globales, tandis que les ventes num\u00e9riques ont progress\u00e9 de 17\u202f%. James Daunt, directeur g\u00e9n\u00e9ral de Waterstones, attribue l\u2019int\u00e9r\u00eat croissant des jeunes adultes pour la fiction \u00e0 des dynamiques sociales telles que BookTok (la communaut\u00e9 litt\u00e9raire sur TikTok), qui rend la lecture visible, abordable, et socialement partag\u00e9e. Pour lui, le ph\u00e9nom\u00e8ne d\u00e9passe le simple effet de mode : il refl\u00e8te un besoin de lecture ancr\u00e9 dans un d\u00e9sir de d\u00e9connexion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Des \u0153uvres comme A Court of Thorns and Roses de Sarah J. Maas, The Song of Achilles de Madeline Miller, ou It Ends With Us de Colleen Hoover ont connu une renomm\u00e9e mondiale gr\u00e2ce aux recommandations des cr\u00e9ateurs de contenu sur BookTok. Dans ce contexte, Waterstones entend maintenir sa pr\u00e9sence physique, y compris dans les zones moins favoris\u00e9es, l\u00e0 o\u00f9 d\u2019autres enseignes se retirent. Une strat\u00e9gie qui mise sur la fid\u00e9lit\u00e9 des lecteurs et la permanence du lien entre livres et lieux.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Romantasy Stimule Toujours Les Ventes Chez Waterstones Selon des donn\u00e9es communiqu\u00e9es au Guardian, les ventes de fiction ont augment\u00e9 de 12,2\u202f% chez Waterstones au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e, compensant le repli observ\u00e9 dans les cat\u00e9gories jeunesse et non-fiction. Ce dynamisme est port\u00e9 par le succ\u00e8s prolong\u00e9 des titres de romantasy (m\u00e9lange de romance et [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":25265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106],"tags":[],"class_list":["post-25267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Romantasy En T\u00eate Des Ventes Chez Waterstones - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Romantasy En T\u00eate Des Ventes Chez Waterstones - Nasher News\" \/>\n<meta property=\"og:description\" content=\"La Romantasy Stimule Toujours Les Ventes Chez Waterstones Selon des donn\u00e9es communiqu\u00e9es au Guardian, les ventes de fiction ont augment\u00e9 de 12,2\u202f% chez Waterstones au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e, compensant le repli observ\u00e9 dans les cat\u00e9gories jeunesse et non-fiction. Ce dynamisme est port\u00e9 par le succ\u00e8s prolong\u00e9 des titres de romantasy (m\u00e9lange de romance et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/\" \/>\n<meta property=\"og:site_name\" content=\"Nasher News\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T05:48:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/09\/Nasher-Watersones-WEB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Tagholm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Tagholm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/\"},\"author\":{\"name\":\"Roger Tagholm\",\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/71f1e3c17ebcb19128a8c32e601282fb\"},\"headline\":\"La Romantasy En T\u00eate Des Ventes Chez Waterstones\",\"datePublished\":\"2025-09-04T05:48:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/\"},\"wordCount\":314,\"image\":{\"@id\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/09\/Nasher-Watersones-WEB.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/\",\"url\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/\",\"name\":\"La Romantasy En T\u00eate Des Ventes Chez Waterstones - Nasher News\",\"isPartOf\":{\"@id\":\"https:\/\/nashernews.com\/ar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/09\/Nasher-Watersones-WEB.jpg\",\"datePublished\":\"2025-09-04T05:48:46+00:00\",\"author\":{\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/71f1e3c17ebcb19128a8c32e601282fb\"},\"breadcrumb\":{\"@id\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#primaryimage\",\"url\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/09\/Nasher-Watersones-WEB.jpg\",\"contentUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/09\/Nasher-Watersones-WEB.jpg\",\"width\":960,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nashernews.com\/ar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Romantasy En T\u00eate Des Ventes Chez Waterstones\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nashernews.com\/ar\/#website\",\"url\":\"https:\/\/nashernews.com\/ar\/\",\"name\":\"Nasher News\",\"description\":\"World&#039;s first professional hub for Arab Publishers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nashernews.com\/ar\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/71f1e3c17ebcb19128a8c32e601282fb\",\"name\":\"Roger Tagholm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2022\/04\/IMG_20220301_1005542-4-copy-96x96.jpg\",\"contentUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2022\/04\/IMG_20220301_1005542-4-copy-96x96.jpg\",\"caption\":\"Roger Tagholm\"},\"url\":\"https:\/\/nashernews.com\/fr\/author\/roger\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La Romantasy En T\u00eate Des Ventes Chez Waterstones - Nasher News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/","og_locale":"fr_FR","og_type":"article","og_title":"La Romantasy En T\u00eate Des Ventes Chez Waterstones - Nasher News","og_description":"La Romantasy Stimule Toujours Les Ventes Chez Waterstones Selon des donn\u00e9es communiqu\u00e9es au Guardian, les ventes de fiction ont augment\u00e9 de 12,2\u202f% chez Waterstones au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e, compensant le repli observ\u00e9 dans les cat\u00e9gories jeunesse et non-fiction. Ce dynamisme est port\u00e9 par le succ\u00e8s prolong\u00e9 des titres de romantasy (m\u00e9lange de romance et [&hellip;]","og_url":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/","og_site_name":"Nasher News","article_published_time":"2025-09-04T05:48:46+00:00","og_image":[{"width":960,"height":600,"url":"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/09\/Nasher-Watersones-WEB.jpg","type":"image\/jpeg"}],"author":"Roger Tagholm","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Roger Tagholm","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#article","isPartOf":{"@id":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/"},"author":{"name":"Roger Tagholm","@id":"https:\/\/nashernews.com\/ar\/#\/schema\/person\/71f1e3c17ebcb19128a8c32e601282fb"},"headline":"La Romantasy En T\u00eate Des Ventes Chez Waterstones","datePublished":"2025-09-04T05:48:46+00:00","mainEntityOfPage":{"@id":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/"},"wordCount":314,"image":{"@id":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#primaryimage"},"thumbnailUrl":"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/09\/Nasher-Watersones-WEB.jpg","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/","url":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/","name":"La Romantasy En T\u00eate Des Ventes Chez Waterstones - Nasher News","isPartOf":{"@id":"https:\/\/nashernews.com\/ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#primaryimage"},"image":{"@id":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#primaryimage"},"thumbnailUrl":"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/09\/Nasher-Watersones-WEB.jpg","datePublished":"2025-09-04T05:48:46+00:00","author":{"@id":"https:\/\/nashernews.com\/ar\/#\/schema\/person\/71f1e3c17ebcb19128a8c32e601282fb"},"breadcrumb":{"@id":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#primaryimage","url":"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/09\/Nasher-Watersones-WEB.jpg","contentUrl":"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/09\/Nasher-Watersones-WEB.jpg","width":960,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/nashernews.com\/fr\/la-romantasy-en-tete-des-ventes-chez-waterstones\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nashernews.com\/ar\/"},{"@type":"ListItem","position":2,"name":"La Romantasy En T\u00eate Des Ventes Chez Waterstones"}]},{"@type":"WebSite","@id":"https:\/\/nashernews.com\/ar\/#website","url":"https:\/\/nashernews.com\/ar\/","name":"Nasher News","description":"World&#039;s first professional hub for Arab Publishers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nashernews.com\/ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/nashernews.com\/ar\/#\/schema\/person\/71f1e3c17ebcb19128a8c32e601282fb","name":"Roger Tagholm","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/nashernews.com\/ar\/#\/schema\/person\/image\/","url":"https:\/\/nashernews.com\/wp-content\/uploads\/2022\/04\/IMG_20220301_1005542-4-copy-96x96.jpg","contentUrl":"https:\/\/nashernews.com\/wp-content\/uploads\/2022\/04\/IMG_20220301_1005542-4-copy-96x96.jpg","caption":"Roger Tagholm"},"url":"https:\/\/nashernews.com\/fr\/author\/roger\/"}]}},"_links":{"self":[{"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/posts\/25267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/comments?post=25267"}],"version-history":[{"count":0,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/posts\/25267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/media\/25265"}],"wp:attachment":[{"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/media?parent=25267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/categories?post=25267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/tags?post=25267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}