{"id":24585,"date":"2025-06-23T14:59:53","date_gmt":"2025-06-23T10:59:53","guid":{"rendered":"https:\/\/nashernews.com\/lessor-de-la-litterature-numerique-en-chine-575-millions-de-lecteurs\/"},"modified":"2025-06-23T14:59:53","modified_gmt":"2025-06-23T10:59:53","slug":"lessor-de-la-litterature-numerique-en-chine-575-millions-de-lecteurs","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/lessor-de-la-litterature-numerique-en-chine-575-millions-de-lecteurs\/","title":{"rendered":"L\u2019Essor de la Litt\u00e9rature Num\u00e9rique en Chine: 575 Millions de Lecteurs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Selon un rapport officiel publi\u00e9 par l\u2019Institut de litt\u00e9rature chinoise, la Chine comptait en 2024 quelque 575 millions de lecteurs de litt\u00e9rature en ligne, soit pr\u00e8s de la moiti\u00e9 de sa population. Port\u00e9 par les usages mobiles et un lectorat principalement \u00e2g\u00e9 de 26 \u00e0 45 ans, ce secteur conna\u00eet une croissance constante, avec une progression annuelle de 10,6 %. Parall\u00e8lement, le lectorat international s\u2019\u00e9l\u00e8ve d\u00e9sormais \u00e0 352 millions de personnes dans plus de 200 pays, g\u00e9n\u00e9rant un march\u00e9 estim\u00e9 \u00e0 5,07 milliards de yuans. La science-fiction figure parmi les genres les plus dynamiques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00e9sent\u00e9e comme un vecteur strat\u00e9gique d\u2019influence, cette litt\u00e9rature num\u00e9rique constitue un canal de diffusion culturelle privil\u00e9gi\u00e9. Le rapport \u00e9voque un moyen de \u201craconter la Chine\u201d tout en favorisant les \u00e9changes civilisationnels. L\u2019Asie concentre environ 80 % des lecteurs mondiaux, mais la croissance la plus rapide a \u00e9t\u00e9 enregistr\u00e9e au Japon (+180 %), suivie par le Royaume-Uni, la Gr\u00e8ce, l\u2019Espagne, le Br\u00e9sil, la France et l\u2019Allemagne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019essor de cette litt\u00e9rature s\u2019accompagne de d\u00e9veloppements multim\u00e9dias. De nombreuses \u0153uvres sont adapt\u00e9es en s\u00e9ries t\u00e9l\u00e9vis\u00e9es, films ou jeux vid\u00e9o, notamment par la plateforme China Literature Ltd, filiale du groupe Tencent. Cot\u00e9e \u00e0 Hong Kong, l\u2019entreprise a vu la valeur de ses actions grimper de 23 % depuis le d\u00e9but de l\u2019ann\u00e9e, confirmant le potentiel \u00e9conomique de ce levier culturel d\u00e9sormais globalis\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon un rapport officiel publi\u00e9 par l\u2019Institut de litt\u00e9rature chinoise, la Chine comptait en 2024 quelque 575 millions de lecteurs de litt\u00e9rature en ligne, soit pr\u00e8s de la moiti\u00e9 de sa population. Port\u00e9 par les usages mobiles et un lectorat principalement \u00e2g\u00e9 de 26 \u00e0 45 ans, ce secteur conna\u00eet une croissance constante, avec une [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":24584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106],"tags":[],"class_list":["post-24585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Essor de la Litt\u00e9rature Num\u00e9rique en Chine: 575 Millions de Lecteurs - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/chinese-web-literature-575-million-readers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Essor de la Litt\u00e9rature Num\u00e9rique en Chine: 575 Millions de Lecteurs - Nasher News\" \/>\n<meta property=\"og:description\" content=\"Selon un rapport officiel publi\u00e9 par l\u2019Institut de litt\u00e9rature chinoise, la Chine comptait en 2024 quelque 575 millions de lecteurs de litt\u00e9rature en ligne, soit pr\u00e8s de la moiti\u00e9 de sa population. Port\u00e9 par les usages mobiles et un lectorat principalement \u00e2g\u00e9 de 26 \u00e0 45 ans, ce secteur conna\u00eet une croissance constante, avec une [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nashernews.com\/chinese-web-literature-575-million-readers\/\" \/>\n<meta property=\"og:site_name\" content=\"Nasher News\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T10:59:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/06\/WebsitePost393.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nasher News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nasher News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nashernews.com\/chinese-web-literature-575-million-readers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nashernews.com\/chinese-web-literature-575-million-readers\/\"},\"author\":{\"name\":\"Nasher News\",\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/8eb355323077b6b4d85b2e161bafd5fe\"},\"headline\":\"L\u2019Essor de la Litt\u00e9rature Num\u00e9rique en Chine: 575 Millions de Lecteurs\",\"datePublished\":\"2025-06-23T10:59:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nashernews.com\/chinese-web-literature-575-million-readers\/\"},\"wordCount\":257,\"image\":{\"@id\":\"https:\/\/nashernews.com\/chinese-web-literature-575-million-readers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2025\/06\/WebsitePost393.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nashernews.com\/chinese-web-literature-575-million-readers\/\",\"url\":\"https:\/\/nashernews.com\/chinese-web-literature-575-million-readers\/\",\"name\":\"L\u2019Essor de la Litt\u00e9rature Num\u00e9rique en Chine: 575 Millions de Lecteurs - 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