{"id":21310,"date":"2024-07-06T20:25:00","date_gmt":"2024-07-06T16:25:00","guid":{"rendered":"https:\/\/nashernews.com\/aba-lance-une-campagne-olympique-pour-les-librairies-independantes\/"},"modified":"2024-07-06T20:25:00","modified_gmt":"2024-07-06T16:25:00","slug":"aba-lance-une-campagne-olympique-pour-les-librairies-independantes","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/aba-lance-une-campagne-olympique-pour-les-librairies-independantes\/","title":{"rendered":"ABA Lance Une Campagne Olympique Pour Les Librairies Ind\u00e9pendantes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">L&rsquo;American Booksellers Association (ABA) a lanc\u00e9 une campagne de marketing \u00e0 th\u00e8me olympique pour les librairies ind\u00e9pendantes am\u00e9ricaines, co\u00efncidant avec l&rsquo;ouverture des Jeux Olympiques \u00e0 Paris le 26 juillet. Intitul\u00e9e \u00ab\u00a0Indies Take The Gold\u00a0\u00bb, cette campagne vise \u00e0 c\u00e9l\u00e9brer l&rsquo;esprit de communaut\u00e9 et d&rsquo;excellence des librairies ind\u00e9pendantes pendant les Jeux d&rsquo;\u00e9t\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campagne \u00ab\u00a0Indies Take The Gold\u00a0\u00bb est con\u00e7ue pour tirer parti de l&rsquo;excitation des Jeux Olympiques afin de promouvoir les librairies ind\u00e9pendantes et tout ce qu&rsquo;elles offrent. L&rsquo;objectif est de mettre en avant la valeur des achats locaux, de favoriser un sentiment de fiert\u00e9 communautaire et d&rsquo;encourager les clients \u00e0 soutenir les librairies ind\u00e9pendantes de leur quartier. L&rsquo;ABA souligne que ces librairies gagnent des \u00ab\u00a0m\u00e9dailles d&rsquo;or\u00a0\u00bb pour leurs recommandations de livres personnalis\u00e9es, leur soutien communautaire, la cr\u00e9ation d&#8217;emplois locaux, la construction de relations et la promotion des auteurs d\u00e9butants et diversifi\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette initiative vise \u00e9galement \u00e0 contrer les journ\u00e9es Amazon Prime, incitant les clients \u00e0 choisir les librairies ind\u00e9pendantes comme la norme d&rsquo;excellence. L&rsquo;annonce de cette campagne co\u00efncide avec des articles dans les m\u00e9dias am\u00e9ricains concernant l&rsquo;ouverture possible des premiers grands magasins physiques d&rsquo;Amazon, bien que le d\u00e9taillant n&rsquo;ait pas encore confirm\u00e9 cette information.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;American Booksellers Association (ABA) a lanc\u00e9 une campagne de marketing \u00e0 th\u00e8me olympique pour les librairies ind\u00e9pendantes am\u00e9ricaines, co\u00efncidant avec l&rsquo;ouverture des Jeux Olympiques \u00e0 Paris le 26 juillet. Intitul\u00e9e \u00ab\u00a0Indies Take The Gold\u00a0\u00bb, cette campagne vise \u00e0 c\u00e9l\u00e9brer l&rsquo;esprit de communaut\u00e9 et d&rsquo;excellence des librairies ind\u00e9pendantes pendant les Jeux d&rsquo;\u00e9t\u00e9. La campagne \u00ab\u00a0Indies Take [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":21309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106],"tags":[],"class_list":["post-21310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ABA Lance Une Campagne Olympique Pour Les Librairies Ind\u00e9pendantes - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/aba-launches-olympic-themed-campaign-for-indie-bookstores\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABA Lance Une Campagne Olympique Pour Les Librairies Ind\u00e9pendantes - Nasher News\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;American Booksellers Association (ABA) a lanc\u00e9 une campagne de marketing \u00e0 th\u00e8me olympique pour les librairies ind\u00e9pendantes am\u00e9ricaines, co\u00efncidant avec l&rsquo;ouverture des Jeux Olympiques \u00e0 Paris le 26 juillet. 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