{"id":20300,"date":"2024-06-05T15:07:00","date_gmt":"2024-06-05T11:07:00","guid":{"rendered":"https:\/\/nashernews.com\/thalia-prevoit-de-doubler-son-marche-grace-a-lia\/"},"modified":"2024-06-05T15:07:00","modified_gmt":"2024-06-05T11:07:00","slug":"thalia-prevoit-de-doubler-son-marche-grace-a-lia","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/thalia-prevoit-de-doubler-son-marche-grace-a-lia\/","title":{"rendered":"Thalia Pr\u00e9voit De Doubler Son March\u00e9 Gr\u00e2ce \u00c0 L&rsquo;IA"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Thalia, la plus grande cha\u00eene de librairies allemande avec plus de 500 magasins dans les pays germanophones et une pr\u00e9sence num\u00e9rique significative, pr\u00e9voit d&rsquo;utiliser un outil d&rsquo;intelligence artificielle sur son site de commerce \u00e9lectronique pour stimuler sa croissance et am\u00e9liorer la d\u00e9couverte de produits pour ses clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au cours des trois prochaines ann\u00e9es, la cha\u00eene pr\u00e9voit de doubler son offre, passant de 20 \u00e0 40 millions d&rsquo;articles, gr\u00e2ce \u00e0 la plateforme d&rsquo;IA Coveo. Roland K\u00f6lbl, directeur de la client\u00e8le chez Thalia, a d\u00e9clar\u00e9 : \u00abCoveo est le partenaire id\u00e9al pour nous. Avec leur d\u00e9cennie d&rsquo;exp\u00e9rience en IA, leurs capacit\u00e9s de recherche et de recommandations bas\u00e9es sur l&rsquo;IA, et leur force en mati\u00e8re de s\u00e9curit\u00e9, Coveo est la meilleure option pour soutenir efficacement nos objectifs ambitieux de croissance dans le secteur num\u00e9rique.\u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nick Bowles, directeur g\u00e9n\u00e9ral pour l&rsquo;Europe, le Moyen-Orient et l&rsquo;Afrique chez Coveo, a ajout\u00e9 : \u00abThalia comprend l&rsquo;importance d&rsquo;int\u00e9grer l&rsquo;IA dans leur exp\u00e9rience de commerce pour cr\u00e9er des exp\u00e9riences clients exceptionnelles. Fournir des recherches et des recommandations pertinentes et personnalis\u00e9es pour des marques avec des catalogues vastes et diversifi\u00e9s, m\u00eame lorsqu&rsquo;un acheteur n&rsquo;est pas connect\u00e9, est l\u00e0 o\u00f9 la plateforme d&rsquo;IA de Coveo excelle vraiment. Nous n&rsquo;avons aucun doute que les clients de Thalia appr\u00e9cieront la nouvelle exp\u00e9rience et reviendront sans cesse.\u00bb<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thalia, la plus grande cha\u00eene de librairies allemande avec plus de 500 magasins dans les pays germanophones et une pr\u00e9sence num\u00e9rique significative, pr\u00e9voit d&rsquo;utiliser un outil d&rsquo;intelligence artificielle sur son site de commerce \u00e9lectronique pour stimuler sa croissance et am\u00e9liorer la d\u00e9couverte de produits pour ses clients. Au cours des trois prochaines ann\u00e9es, la cha\u00eene [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":20299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106],"tags":[],"class_list":["post-20300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thalia Pr\u00e9voit De Doubler Son March\u00e9 Gr\u00e2ce \u00c0 L&#039;IA - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/fr\/thalia-prevoit-de-doubler-son-marche-grace-a-lia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thalia Pr\u00e9voit De Doubler Son March\u00e9 Gr\u00e2ce \u00c0 L&#039;IA - Nasher News\" \/>\n<meta property=\"og:description\" content=\"Thalia, la plus grande cha\u00eene de librairies allemande avec plus de 500 magasins dans les pays germanophones et une pr\u00e9sence num\u00e9rique significative, pr\u00e9voit d&rsquo;utiliser un outil d&rsquo;intelligence artificielle sur son site de commerce \u00e9lectronique pour stimuler sa croissance et am\u00e9liorer la d\u00e9couverte de produits pour ses clients. 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