{"id":19195,"date":"2024-01-24T11:06:33","date_gmt":"2024-01-24T07:06:33","guid":{"rendered":"https:\/\/nashernews.com\/?p=19195"},"modified":"2024-02-01T20:10:08","modified_gmt":"2024-02-01T16:10:08","slug":"un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois\/","title":{"rendered":"Un TikToker M\u00e8ne l&rsquo;Initiative Livre Maritime D\u2019Atria Sur 9 Mois"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00c0 l&rsquo;\u00e8re de TikTok et Instagram, le marketing des livres prend des tournures inhabituelles. Ainsi, Atria, une branche de Simon &amp; Schuster US, a sponsoris\u00e9 l&rsquo;influenceur TikTok Marc Sebastian pour une croisi\u00e8re mondiale de neuf mois, lui fournissant une s\u00e9lection de livres \u00e0 lire et \u00e0 pr\u00e9senter en vid\u00e9os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9part le 5 janvier, Sebastian partage depuis des d\u00e9tails sur le &lsquo;Club de Lecture du Tour du Monde&rsquo; d&rsquo;Atria. Cette initiative divise la communaut\u00e9 TikTok, certains se demandant pourquoi offrir un tel traitement \u00e0 un non-lecteur, tandis que d&rsquo;autres comprennent que c&rsquo;est pr\u00e9cis\u00e9ment le but : initier les non-lecteurs au monde des livres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bien qu&rsquo;il soit trop t\u00f4t pour \u00e9valuer le succ\u00e8s financier de l&rsquo;investissement d&rsquo;Atria (environ 7 000 $ pour le voyage de 18 jours), l&rsquo;initiative a apport\u00e9 \u00e0 l&rsquo;\u00e9diteur une visibilit\u00e9 quantifiable. Selon TikTok, le hashtag Atria Books a g\u00e9n\u00e9r\u00e9 98 000 vues mondiales entre le 12 d\u00e9cembre et le 15 janvier, et #thelastone a atteint 4,8 millions de vues depuis le d\u00e9part du Serenade of the Seas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec le hashtag #9monthcruise totalisant pr\u00e8s de 150 millions de vues, m\u00eame un faible pourcentage d&rsquo;achats de romans d&rsquo;Atria serait consid\u00e9r\u00e9 comme un succ\u00e8s pour l&rsquo;\u00e9diteur.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;\u00e8re de TikTok et Instagram, le marketing des livres prend des tournures inhabituelles. Ainsi, Atria, une branche de Simon &amp; Schuster US, a sponsoris\u00e9 l&rsquo;influenceur TikTok Marc Sebastian pour une croisi\u00e8re mondiale de neuf mois, lui fournissant une s\u00e9lection de livres \u00e0 lire et \u00e0 pr\u00e9senter en vid\u00e9os. D\u00e9part le 5 janvier, Sebastian partage [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":19125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106],"tags":[],"class_list":["post-19195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un TikToker M\u00e8ne l&#039;Initiative Livre Maritime D\u2019Atria Sur 9 Mois - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/fr\/un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un TikToker M\u00e8ne l&#039;Initiative Livre Maritime D\u2019Atria Sur 9 Mois - Nasher News\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l&rsquo;\u00e8re de TikTok et Instagram, le marketing des livres prend des tournures inhabituelles. Ainsi, Atria, une branche de Simon &amp; Schuster US, a sponsoris\u00e9 l&rsquo;influenceur TikTok Marc Sebastian pour une croisi\u00e8re mondiale de neuf mois, lui fournissant une s\u00e9lection de livres \u00e0 lire et \u00e0 pr\u00e9senter en vid\u00e9os. D\u00e9part le 5 janvier, Sebastian partage [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nashernews.com\/fr\/un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois\/\" \/>\n<meta property=\"og:site_name\" content=\"Nasher News\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-24T07:06:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T16:10:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/WebsitePost3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Tagholm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Tagholm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nashernews.com\/fr\/un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nashernews.com\/fr\/un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois\/\"},\"author\":{\"name\":\"Roger Tagholm\",\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/71f1e3c17ebcb19128a8c32e601282fb\"},\"headline\":\"Un TikToker M\u00e8ne l&rsquo;Initiative Livre Maritime D\u2019Atria Sur 9 Mois\",\"datePublished\":\"2024-01-24T07:06:33+00:00\",\"dateModified\":\"2024-02-01T16:10:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nashernews.com\/fr\/un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois\/\"},\"wordCount\":222,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/nashernews.com\/fr\/un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/WebsitePost3.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nashernews.com\/fr\/un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nashernews.com\/fr\/un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois\/\",\"url\":\"https:\/\/nashernews.com\/fr\/un-tiktoker-mene-linitiative-livre-maritime-datria-sur-9-mois\/\",\"name\":\"Un TikToker M\u00e8ne l'Initiative Livre Maritime D\u2019Atria Sur 9 Mois - 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