{"id":18325,"date":"2023-08-30T09:14:10","date_gmt":"2023-08-30T05:14:10","guid":{"rendered":"https:\/\/nashernews.com\/?p=18325"},"modified":"2024-02-01T11:51:49","modified_gmt":"2024-02-01T07:51:49","slug":"statistiques-de-booktok-en-2023-un-regard-approfondi","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/statistiques-de-booktok-en-2023-un-regard-approfondi\/","title":{"rendered":"Statistiques de BookTok en 2023: Un Regard Approfondi"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Aux \u00c9tats-Unis, des signes indiquent que la bulle BookTok est en train de se d\u00e9gonfler, mais la plateforme demeure essentielle pour mettre en lumi\u00e8re de nouveaux auteurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selon Publisher\u2019s Weekly, les ventes de pr\u00e8s de 180 auteurs BookTok en juillet ont chut\u00e9 pour la premi\u00e8re fois par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Kristen McLean, analyste de BookScan, estime que les ventes mensuelles des auteurs BookTok pour le reste de 2023 seront \u00e9gales ou inf\u00e9rieures \u00e0 celles de 2022, avec des ventes finales se rapprochant des chiffres de 2022, lorsque les auteurs BookTok suivis par BookScan ont vendu environ 47 millions d&rsquo;exemplaires. En 2020, lors de la premi\u00e8re ann\u00e9e de suivi des auteurs BookTok par BookScan, les ventes du groupe s&rsquo;\u00e9levaient \u00e0 13 millions d&rsquo;exemplaires, avant de conna\u00eetre une croissance spectaculaire en 2021 pour atteindre 27 millions d&rsquo;exemplaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant, McLean affirme que m\u00eame si les ventes sur BookTok ralentissent, la plateforme demeure le moyen le plus important de l&rsquo;industrie pour d\u00e9couvrir de nouveaux \u00e9crivains. \u00ab\u00a0BookTok est vraiment, vraiment essentiel pour la d\u00e9couverte de livres\u00a0\u00bb, d\u00e9clare-t-elle, ajoutant que dans le monde actuel domin\u00e9 par les m\u00e9dias sociaux, BookTok est particuli\u00e8rement vital pour trouver des livres destin\u00e9s aux jeunes lecteurs. Cependant, elle note que moins de nouveaux auteurs font sensation comme c&rsquo;\u00e9tait le cas en 2021 et 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le rapport conclut : \u00ab\u00a0Les dix auteurs BookTok les plus populaires continuent de vendre suffisamment pour que leurs ventes jusqu&rsquo;en juillet 2023 soient \u00e9gales ou l\u00e9g\u00e8rement sup\u00e9rieures \u00e0 celles de la p\u00e9riode de juillet 2021 \u00e0 juillet 2022. Cependant, les ventes d&rsquo;autres auteurs BookTok, y compris les nouveaux venus, ne suivent pas le m\u00eame rythme, ce qui sugg\u00e8re que la communaut\u00e9 BookTok devient moins efficace ou moins engag\u00e9e dans la d\u00e9couverte de nouveaux auteurs en g\u00e9n\u00e9ral.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aux \u00c9tats-Unis, des signes indiquent que la bulle BookTok est en train de se d\u00e9gonfler, mais la plateforme demeure essentielle pour mettre en lumi\u00e8re de nouveaux auteurs. Selon Publisher\u2019s Weekly, les ventes de pr\u00e8s de 180 auteurs BookTok en juillet ont chut\u00e9 pour la premi\u00e8re fois par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Kristen McLean, analyste de [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":18311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106,111],"tags":[],"class_list":["post-18325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-articles-and-reportages","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Statistiques de BookTok en 2023: Un Regard Approfondi - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/booktoks-2023-stats-a-closer-look\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Statistiques de BookTok en 2023: Un Regard Approfondi - Nasher News\" \/>\n<meta property=\"og:description\" content=\"Aux \u00c9tats-Unis, des signes indiquent que la bulle BookTok est en train de se d\u00e9gonfler, mais la plateforme demeure essentielle pour mettre en lumi\u00e8re de nouveaux auteurs. Selon Publisher\u2019s Weekly, les ventes de pr\u00e8s de 180 auteurs BookTok en juillet ont chut\u00e9 pour la premi\u00e8re fois par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. 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