{"id":18152,"date":"2023-07-11T15:34:14","date_gmt":"2023-07-11T11:34:14","guid":{"rendered":"https:\/\/nashernews.com\/?p=18152"},"modified":"2024-02-01T09:41:13","modified_gmt":"2024-02-01T05:41:13","slug":"maudit-par-levolution-numerique-ledition-au-pakistan-est-confrontee-a-des-defis","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/maudit-par-levolution-numerique-ledition-au-pakistan-est-confrontee-a-des-defis\/","title":{"rendered":"Maudit par l’\u00e9volution num\u00e9rique: L’\u00e9dition au Pakistan est confront\u00e9e \u00e0 des d\u00e9fis"},"content":{"rendered":"

L’industrie \u00e9ditoriale pakistanaise se trouve face \u00e0 d’insurmontables d\u00e9fis, tourment\u00e9e par la r\u00e9volution num\u00e9rique. Alors que la communaut\u00e9 de lecteurs s’amenuise, la sc\u00e8ne est monopolis\u00e9e par quelques mastodontes, et l’inflation galopante, telle une b\u00eate f\u00e9roce, met \u00e0 mal les \u00e9diteurs traditionnels qui peinent \u00e0 s’adapter.<\/span><\/p>\n

Avant l’av\u00e8nement de l’Internet et des r\u00e9seaux sociaux, le mod\u00e8le d’\u00e9dition classique prosp\u00e9rait au Pakistan. Les livres, joyaux de divertissement, r\u00e9gnaient en ma\u00eetres, tandis que les biblioth\u00e8ques publiques et les modestes \u00e9choppes jouaient un r\u00f4le incontournable, pr\u00eatant des ouvrages et des revues au c\u0153ur des communaut\u00e9s locales.<\/span><\/p>\n

Cependant, l’arriv\u00e9e fracassante de l’Internet au d\u00e9but des ann\u00e9es 2000 a chamboul\u00e9 le paysage de la lecture. Le lectorat en ligne s’est envol\u00e9 alors que les gens se d\u00e9lectaient d’un acc\u00e8s sans limites \u00e0 une profusion de contenus gratuits, PDF en t\u00eate, impactant consid\u00e9rablement les b\u00e9n\u00e9fices des \u00e9diteurs traditionnels. H\u00e9las, nombre d’entre eux au Pakistan ont failli \u00e0 num\u00e9riser leurs op\u00e9rations, et l’absence d’un r\u00e9pertoire num\u00e9rique exhaustif des \u00e9diteurs dans le pays a encore davantage frein\u00e9 le progr\u00e8s.<\/span><\/p>\n

Malgr\u00e9 ces emb\u00fbches, l’industrie mondiale de l’\u00e9dition de livres est en pleine effervescence, les revenus ayant atteint 129 milliards de dollars en 2023, avec une valorisation du march\u00e9 attendue \u00e0 163,89 milliards de dollars d’ici 2030. Cependant, les liens bilat\u00e9raux tendus entre l’Inde et le Pakistan entravent la route des auteurs pakistanais en qu\u00eate d’opportunit\u00e9s aupr\u00e8s des grandes maisons d’\u00e9dition internationales.<\/span><\/p>\n

Au Pakistan, pr\u00e8s de 90 % des publications se limitent \u00e0 des ouvrages acad\u00e9miques et des manuels scolaires, laissant peu de place aux travaux de recherche ou \u00e0 la fiction, r\u00e9serv\u00e9s \u00e0 quelques rares \u00e9diteurs ind\u00e9pendants. L’industrie de l’\u00e9dition traditionnelle est connue pour exercer un contr\u00f4le \u00e9troit sur le contenu, le fa\u00e7onnant selon ses propres pr\u00e9f\u00e9rences, rel\u00e9guant ainsi les \u00e9crivains \u00e0 un sentiment de d\u00e9possession.<\/span><\/p>\n

D’un autre c\u00f4t\u00e9, les plateformes d’auto-\u00e9dition telles qu’Amazon boudent le Pakistan, et m\u00eame lorsque les auteurs parviennent \u00e0 \u00eatre publi\u00e9s, obtenir des fonds pour leur labeur devient un d\u00e9fi dantesque. L’auto-\u00e9dition, fourmillant d’auteurs, s’av\u00e8re on\u00e9reuse et manque cruellement de cr\u00e9dibilit\u00e9, obligeant les \u00e9crivains \u00e0 endosser eux-m\u00eames les habits du marketing.<\/span><\/p>\n

Dans ce paysage aride, Daastan, une start-up d’\u00e9dition bas\u00e9e au Pakistan, ambitionne de d\u00e9mocratiser l’univers de la publication en offrant des alternatives abordables aux auteurs en herbe. La soci\u00e9t\u00e9, architecte d’un mod\u00e8le hybride, conf\u00e8re aux \u00e9crivains une libert\u00e9 cr\u00e9atrice inou\u00efe, une cr\u00e9dibilit\u00e9 \u00e0 toute \u00e9preuve et des strat\u00e9gies de marketing ing\u00e9nieuses. Daastan, en perp\u00e9tuelle mutation, a commenc\u00e9 par offrir la publication gratuite avant de bifurquer vers un mod\u00e8le d’adh\u00e9sion.<\/span><\/p>\n

Malgr\u00e9 son approche novatrice, Daastan se voit confronter une kyrielle de d\u00e9fis. L’inflation, notamment la flamb\u00e9e des prix du papier, s’impose comme un obstacle majeur. De plus, la communaut\u00e9 de lecteurs au Pakistan se r\u00e9duit inexorablement, victime d’un taux d’alphab\u00e9tisation d\u00e9risoire et d’un int\u00e9r\u00eat limit\u00e9 pour la lecture en dehors des manuels acad\u00e9miques.<\/span><\/p>\n

Afin de promouvoir une culture de la lecture, il est imp\u00e9ratif de rendre les biblioth\u00e8ques publiques plus accessibles, et de semer les graines de l’app\u00e9tence pour la lecture d\u00e8s l’\u00e9cole et l’universit\u00e9. Daastan, en qu\u00eate de diversification de ses sources de revenus, se tourne vers les professionnels en milieu de carri\u00e8re, proposant des services de r\u00e9daction fant\u00f4me et de distribution de livres. N\u00e9anmoins, un investissement cons\u00e9quent demeure incontournable pour naviguer dans cette p\u00e9riode inflationniste sans pr\u00e9c\u00e9dent.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L’industrie \u00e9ditoriale pakistanaise se trouve face \u00e0 d’insurmontables d\u00e9fis, tourment\u00e9e par la r\u00e9volution num\u00e9rique. Alors que la communaut\u00e9 de lecteurs s’amenuise, la sc\u00e8ne est monopolis\u00e9e par quelques mastodontes, et l’inflation galopante, telle une b\u00eate f\u00e9roce, met \u00e0 mal les \u00e9diteurs traditionnels qui peinent \u00e0 s’adapter. Avant l’av\u00e8nement de l’Internet et des r\u00e9seaux sociaux, le mod\u00e8le […]<\/p>\n","protected":false},"author":12,"featured_media":18029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106,111],"tags":[],"class_list":["post-18152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-articles-and-reportages","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"\nMaudit par l'\u00e9volution num\u00e9rique: L'\u00e9dition au Pakistan est confront\u00e9e \u00e0 des d\u00e9fis - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/fr\/maudit-par-levolution-numerique-ledition-au-pakistan-est-confrontee-a-des-defis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maudit par l'\u00e9volution num\u00e9rique: L'\u00e9dition au Pakistan est confront\u00e9e \u00e0 des d\u00e9fis - Nasher News\" \/>\n<meta property=\"og:description\" content=\"L’industrie \u00e9ditoriale pakistanaise se trouve face \u00e0 d’insurmontables d\u00e9fis, tourment\u00e9e par la r\u00e9volution num\u00e9rique. 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