{"id":18132,"date":"2023-07-04T09:11:29","date_gmt":"2023-07-04T05:11:29","guid":{"rendered":"https:\/\/nashernews.com\/?p=18132"},"modified":"2024-02-01T00:51:14","modified_gmt":"2024-01-31T20:51:14","slug":"bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/","title":{"rendered":"ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l&rsquo;\u00e9dition"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00a0ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, s&rsquo;est aventur\u00e9e dans le monde de l&rsquo;\u00e9dition en ciblant les auteurs de romans auto-\u00e9dit\u00e9s avec des offres comprenant des avances, des redevances et des services de marketing en ligne. L&rsquo;immense audience de TikTok, avec plus de 150 millions d&rsquo;utilisateurs rien qu&rsquo;aux \u00c9tats-Unis, a le potentiel de g\u00e9n\u00e9rer des ventes de livres consid\u00e9rables. Le hashtag #BookTok a accumul\u00e9 plus de 91 milliards de vues au cours de l&rsquo;ann\u00e9e pass\u00e9e, propulsant les auteurs au statut de best-sellers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0ByteDance a d\u00e9pos\u00e9 une marque pour une maison d&rsquo;\u00e9dition appel\u00e9e 8th Note Press, dans le but de cr\u00e9er un \u00e9cosyst\u00e8me de d\u00e9couverte et de discussion autour des livres. Bien que les d\u00e9tails sp\u00e9cifiques de leurs projets d&rsquo;\u00e9dition restent confidentiels, des inqui\u00e9tudes se manifestent quant \u00e0 la possibilit\u00e9 que ByteDance favorise ses propres auteurs et influence les tendances organiques sur BookTok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Malgr\u00e9 ces inqui\u00e9tudes, les avanc\u00e9es initiales de ByteDance n&rsquo;ont pas directement concurrenc\u00e9 les maisons d&rsquo;\u00e9dition traditionnelles. Leur int\u00e9r\u00eat pour les genres de la fantasy, de la romance et du myst\u00e8re correspond \u00e0 la popularit\u00e9 de TikTok. Cependant, des experts de l&rsquo;industrie remettent en question la capacit\u00e9 de ByteDance \u00e0 obtenir une part de march\u00e9 significative en raison de la nature analogique de l&rsquo;industrie de l&rsquo;\u00e9dition. Les plans de distribution imprim\u00e9e de l&rsquo;entreprise et les \u00e9ventuelles ventes en magasins physiques restent flous.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok a d\u00e9j\u00e0 influenc\u00e9 la d\u00e9couverte de nouveaux auteurs, les \u00e9diteurs apprenant l&rsquo;existence de sensations virales aupr\u00e8s des libraires. Des \u00e9diteurs tels que Bloom Books, Berkley et Avon ont sign\u00e9 des auteurs auto-\u00e9dit\u00e9s qui ont gagn\u00e9 en popularit\u00e9 sur TikTok. Cependant, des doutes persistent quant \u00e0 la capacit\u00e9 de ByteDance \u00e0 identifier et \u00e0 s\u00e9curiser les auteurs auto-\u00e9dit\u00e9s tendance avant les autres \u00e9diteurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bien que ByteDance puisse attirer l&rsquo;attention, le succ\u00e8s dans l&rsquo;industrie de l&rsquo;\u00e9dition d\u00e9pend de la conversion de cette attention en ventes de livres. Captiver les lecteurs et inciter \u00e0 l&rsquo;achat n\u00e9cessite plus que de simples vid\u00e9os virales. La capacit\u00e9 de ByteDance \u00e0 surmonter ces d\u00e9fis et \u00e0 \u00e9tablir une infrastructure d&rsquo;\u00e9dition r\u00e9ussie reste \u00e0 voir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, s&rsquo;est aventur\u00e9e dans le monde de l&rsquo;\u00e9dition en ciblant les auteurs de romans auto-\u00e9dit\u00e9s avec des offres comprenant des avances, des redevances et des services de marketing en ligne. L&rsquo;immense audience de TikTok, avec plus de 150 millions d&rsquo;utilisateurs rien qu&rsquo;aux \u00c9tats-Unis, a le potentiel de g\u00e9n\u00e9rer des ventes [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":17999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106,111],"tags":[],"class_list":["post-18132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-articles-and-reportages","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l&#039;\u00e9dition - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l&#039;\u00e9dition - Nasher News\" \/>\n<meta property=\"og:description\" content=\"\u00a0ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, s&rsquo;est aventur\u00e9e dans le monde de l&rsquo;\u00e9dition en ciblant les auteurs de romans auto-\u00e9dit\u00e9s avec des offres comprenant des avances, des redevances et des services de marketing en ligne. L&rsquo;immense audience de TikTok, avec plus de 150 millions d&rsquo;utilisateurs rien qu&rsquo;aux \u00c9tats-Unis, a le potentiel de g\u00e9n\u00e9rer des ventes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/\" \/>\n<meta property=\"og:site_name\" content=\"Nasher News\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T05:11:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T20:51:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/ByteDance-960x600-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Husam Abu Jbara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Husam Abu Jbara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/\"},\"author\":{\"name\":\"Husam Abu Jbara\",\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/29dcf4c183ee0833f4146ae7ea4221ba\"},\"headline\":\"ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l&rsquo;\u00e9dition\",\"datePublished\":\"2023-07-04T05:11:29+00:00\",\"dateModified\":\"2024-01-31T20:51:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/\"},\"wordCount\":399,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/ByteDance-960x600-copy.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Articles and Reportages\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/\",\"url\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/\",\"name\":\"ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l'\u00e9dition - Nasher News\",\"isPartOf\":{\"@id\":\"https:\/\/nashernews.com\/ar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/ByteDance-960x600-copy.jpg\",\"datePublished\":\"2023-07-04T05:11:29+00:00\",\"dateModified\":\"2024-01-31T20:51:14+00:00\",\"author\":{\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/29dcf4c183ee0833f4146ae7ea4221ba\"},\"breadcrumb\":{\"@id\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#primaryimage\",\"url\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/ByteDance-960x600-copy.jpg\",\"contentUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/ByteDance-960x600-copy.jpg\",\"width\":960,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nashernews.com\/ar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l&rsquo;\u00e9dition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nashernews.com\/ar\/#website\",\"url\":\"https:\/\/nashernews.com\/ar\/\",\"name\":\"Nasher News\",\"description\":\"World&#039;s first professional hub for Arab Publishers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nashernews.com\/ar\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/29dcf4c183ee0833f4146ae7ea4221ba\",\"name\":\"Husam Abu Jbara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2022\/04\/Husam-AbuJbara-3-copy-96x96.jpg\",\"contentUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2022\/04\/Husam-AbuJbara-3-copy-96x96.jpg\",\"caption\":\"Husam Abu Jbara\"},\"url\":\"https:\/\/nashernews.com\/fr\/author\/husam\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l'\u00e9dition - Nasher News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/","og_locale":"fr_FR","og_type":"article","og_title":"ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l'\u00e9dition - Nasher News","og_description":"\u00a0ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, s&rsquo;est aventur\u00e9e dans le monde de l&rsquo;\u00e9dition en ciblant les auteurs de romans auto-\u00e9dit\u00e9s avec des offres comprenant des avances, des redevances et des services de marketing en ligne. L&rsquo;immense audience de TikTok, avec plus de 150 millions d&rsquo;utilisateurs rien qu&rsquo;aux \u00c9tats-Unis, a le potentiel de g\u00e9n\u00e9rer des ventes [&hellip;]","og_url":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/","og_site_name":"Nasher News","article_published_time":"2023-07-04T05:11:29+00:00","article_modified_time":"2024-01-31T20:51:14+00:00","og_image":[{"width":960,"height":600,"url":"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/ByteDance-960x600-copy.jpg","type":"image\/jpeg"}],"author":"Husam Abu Jbara","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Husam Abu Jbara","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#article","isPartOf":{"@id":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/"},"author":{"name":"Husam Abu Jbara","@id":"https:\/\/nashernews.com\/ar\/#\/schema\/person\/29dcf4c183ee0833f4146ae7ea4221ba"},"headline":"ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l&rsquo;\u00e9dition","datePublished":"2023-07-04T05:11:29+00:00","dateModified":"2024-01-31T20:51:14+00:00","mainEntityOfPage":{"@id":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/"},"wordCount":399,"commentCount":0,"image":{"@id":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#primaryimage"},"thumbnailUrl":"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/ByteDance-960x600-copy.jpg","articleSection":["Actualit\u00e9s","Articles and Reportages"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/","url":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/","name":"ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l'\u00e9dition - Nasher News","isPartOf":{"@id":"https:\/\/nashernews.com\/ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#primaryimage"},"image":{"@id":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#primaryimage"},"thumbnailUrl":"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/ByteDance-960x600-copy.jpg","datePublished":"2023-07-04T05:11:29+00:00","dateModified":"2024-01-31T20:51:14+00:00","author":{"@id":"https:\/\/nashernews.com\/ar\/#\/schema\/person\/29dcf4c183ee0833f4146ae7ea4221ba"},"breadcrumb":{"@id":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#primaryimage","url":"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/ByteDance-960x600-copy.jpg","contentUrl":"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/ByteDance-960x600-copy.jpg","width":960,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/nashernews.com\/fr\/bytedance-la-societe-mere-de-tiktok-se-lance-dans-ledition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nashernews.com\/ar\/"},{"@type":"ListItem","position":2,"name":"ByteDance, la soci\u00e9t\u00e9 m\u00e8re de TikTok, se lance dans l&rsquo;\u00e9dition"}]},{"@type":"WebSite","@id":"https:\/\/nashernews.com\/ar\/#website","url":"https:\/\/nashernews.com\/ar\/","name":"Nasher News","description":"World&#039;s first professional hub for Arab Publishers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nashernews.com\/ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/nashernews.com\/ar\/#\/schema\/person\/29dcf4c183ee0833f4146ae7ea4221ba","name":"Husam Abu Jbara","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/nashernews.com\/ar\/#\/schema\/person\/image\/","url":"https:\/\/nashernews.com\/wp-content\/uploads\/2022\/04\/Husam-AbuJbara-3-copy-96x96.jpg","contentUrl":"https:\/\/nashernews.com\/wp-content\/uploads\/2022\/04\/Husam-AbuJbara-3-copy-96x96.jpg","caption":"Husam Abu Jbara"},"url":"https:\/\/nashernews.com\/fr\/author\/husam\/"}]}},"_links":{"self":[{"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/posts\/18132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/comments?post=18132"}],"version-history":[{"count":0,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/posts\/18132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/media\/17999"}],"wp:attachment":[{"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/media?parent=18132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/categories?post=18132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nashernews.com\/fr\/wp-json\/wp\/v2\/tags?post=18132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}