{"id":18131,"date":"2023-07-04T08:49:37","date_gmt":"2023-07-04T04:49:37","guid":{"rendered":"https:\/\/nashernews.com\/?p=18131"},"modified":"2024-02-01T00:49:17","modified_gmt":"2024-01-31T20:49:17","slug":"booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques\/","title":{"rendered":"BookTok renforce les ventes de l&rsquo;exportation des \u00e9diteurs britanniques"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Les \u00e9diteurs britanniques affirment que BookTok a eu une influence consid\u00e9rable sur les ventes de l&rsquo;exportation dans les march\u00e9s o\u00f9 les livres en anglais sont lus. L&rsquo;Association des \u00c9diteurs du Royaume-Uni indique que les ventes de l&rsquo;exportation ont augment\u00e9 de 8 % en 2022, atteignant 4,1 milliards de livres sterling, BookTok jouant un r\u00f4le cl\u00e9 dans cette croissance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris Turner, directeur des ventes internationales chez Penguin Random House, d\u00e9clare : \u00ab\u00a0Le march\u00e9 europ\u00e9en a toujours \u00e9t\u00e9 tr\u00e8s important pour nous, mais ces derni\u00e8res ann\u00e9es, nous avons constat\u00e9 une trajectoire incroyablement positive. BookTok a \u00e9t\u00e9 un v\u00e9ritable moteur de cette croissance, ainsi que l&rsquo;augmentation du niveau d&rsquo;anglais parmi les jeunes lecteurs et la volont\u00e9 de nos partenaires commerciaux d&rsquo;accorder plus d&rsquo;espace de vente aux titres en anglais. C&rsquo;est un march\u00e9 pour lequel nous sommes enthousiastes de continuer \u00e0 publier et \u00e0 investir \u00e0 l&rsquo;avenir.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jonathan Atkins, directeur international chez PanMacmillan, affirme que BookTok \u00ab\u00a0influence clairement un public beaucoup plus jeune que celui auquel nous avons g\u00e9n\u00e9ralement r\u00e9ussi \u00e0 nous adresser par le pass\u00e9\u00a0\u00bb. Il ajoute que des points forts sur la plateforme incluent le best-seller japonais Avant que le caf\u00e9 ne refroidisse, de Toshikazu Kawaguchi, qui raconte l&rsquo;histoire de clients voyageant dans le temps dans un caf\u00e9 de Tokyo et qui doivent repartir &lsquo;avant que le caf\u00e9 ne refroidisse&rsquo;, ainsi que le succ\u00e8s de la litt\u00e9rature pour jeunes adultes Tu as atteint Sam, de Dustin Thao.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9diteurs britanniques affirment que BookTok a eu une influence consid\u00e9rable sur les ventes de l&rsquo;exportation dans les march\u00e9s o\u00f9 les livres en anglais sont lus. L&rsquo;Association des \u00c9diteurs du Royaume-Uni indique que les ventes de l&rsquo;exportation ont augment\u00e9 de 8 % en 2022, atteignant 4,1 milliards de livres sterling, BookTok jouant un r\u00f4le cl\u00e9 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":17995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106,111],"tags":[],"class_list":["post-18131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-articles-and-reportages","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BookTok renforce les ventes de l&#039;exportation des \u00e9diteurs britanniques - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/fr\/booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BookTok renforce les ventes de l&#039;exportation des \u00e9diteurs britanniques - Nasher News\" \/>\n<meta property=\"og:description\" content=\"Les \u00e9diteurs britanniques affirment que BookTok a eu une influence consid\u00e9rable sur les ventes de l&rsquo;exportation dans les march\u00e9s o\u00f9 les livres en anglais sont lus. L&rsquo;Association des \u00c9diteurs du Royaume-Uni indique que les ventes de l&rsquo;exportation ont augment\u00e9 de 8 % en 2022, atteignant 4,1 milliards de livres sterling, BookTok jouant un r\u00f4le cl\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nashernews.com\/fr\/booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques\/\" \/>\n<meta property=\"og:site_name\" content=\"Nasher News\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T04:49:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T20:49:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/BookTok-960x600-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roger Tagholm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Tagholm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nashernews.com\/fr\/booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nashernews.com\/fr\/booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques\/\"},\"author\":{\"name\":\"Roger Tagholm\",\"@id\":\"https:\/\/nashernews.com\/ar\/#\/schema\/person\/71f1e3c17ebcb19128a8c32e601282fb\"},\"headline\":\"BookTok renforce les ventes de l&rsquo;exportation des \u00e9diteurs britanniques\",\"datePublished\":\"2023-07-04T04:49:37+00:00\",\"dateModified\":\"2024-01-31T20:49:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nashernews.com\/fr\/booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques\/\"},\"wordCount\":260,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/nashernews.com\/fr\/booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nashernews.com\/wp-content\/uploads\/2024\/02\/BookTok-960x600-copy.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Articles and Reportages\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nashernews.com\/fr\/booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nashernews.com\/fr\/booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques\/\",\"url\":\"https:\/\/nashernews.com\/fr\/booktok-renforce-les-ventes-de-lexportation-des-editeurs-britanniques\/\",\"name\":\"BookTok renforce les ventes de l'exportation des \u00e9diteurs britanniques - 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