{"id":17888,"date":"2023-06-14T09:01:20","date_gmt":"2023-06-14T05:01:20","guid":{"rendered":"https:\/\/nashernews.com\/?p=17888"},"modified":"2024-01-31T23:09:28","modified_gmt":"2024-01-31T19:09:28","slug":"ss-uk-lance-la-maison-de-la-romance-tiktok","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/ss-uk-lance-la-maison-de-la-romance-tiktok\/","title":{"rendered":"S&#038;S UK lance la Maison de la Romance TikTok"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Simon &amp; Schuster UK a r\u00e9cemment annonc\u00e9 le lancement de la premi\u00e8re maison de cr\u00e9ateurs TikTok sp\u00e9cialis\u00e9e dans la romance. Cette initiative refl\u00e8te leur volont\u00e9 d&rsquo;utiliser l&rsquo;application TikTok pour renforcer la communication avec les lecteurs et attirer un nouveau public vers le genre de la romance. Les maisons de cr\u00e9ateurs sont des espaces physiques o\u00f9 les cr\u00e9ateurs TikTok peuvent se r\u00e9unir, \u00e9changer des id\u00e9es et cr\u00e9er du contenu pour les m\u00e9dias sociaux.\u00a0 La maison de S&amp;S r\u00e9unira plusieurs cr\u00e9ateurs TikTok lors du week-end du 1er juillet \u00e0 Brighton, sur la c\u00f4te sud du Royaume-Uni. Parmi les BookTokers attendus, on compte Library of Lina, Ella Simps for Books, Compulsive Book Buyers, Rhysandsbaby et Booked Up, qui comptent ensemble plus de 230 000 abonn\u00e9s. S&amp;S UK travaillera avec l&rsquo;agence de marketing de contenu Rocket sur cette initiative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sarah Jeffcoate, directrice marketing de S&amp;S UK, a d\u00e9clar\u00e9 : \u00ab\u00a0En tant que leaders de l&rsquo;industrie de la romance, nous avons ador\u00e9 collaborer avec les cr\u00e9ateurs de contenu sur TikTok ces derni\u00e8res ann\u00e9es pour amplifier le pouvoir de la romance et toucher de nouveaux lecteurs. Passionn\u00e9e et imaginative, la communaut\u00e9 BookTok a accompli des choses incroyables pour faire \u00e9voluer les mentalit\u00e9s et promouvoir notre mission #RespectRomFic, et nous sommes fiers de travailler \u00e0 leurs c\u00f4t\u00e9s. Collaborer avec Rocket sur une maison de cr\u00e9ateurs sp\u00e9cifiquement d\u00e9di\u00e9e \u00e0 la romance semble \u00eatre la prochaine \u00e9tape naturelle.\u00a0\u00bb\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simon &amp; Schuster UK esp\u00e8re que cet \u00e9v\u00e9nement contribuera \u00e0 accro\u00eetre la visibilit\u00e9 des \u0153uvres romantiques et \u00e0 attirer l&rsquo;attention d&rsquo;un public plus large pour ce genre litt\u00e9raire captivant. En exploitant la popularit\u00e9 de la plateforme TikTok et en collaborant avec des cr\u00e9ateurs de contenu talentueux, la soci\u00e9t\u00e9 esp\u00e8re continuer \u00e0 proposer des histoires romantiques captivantes et \u00e0 renforcer son message de promotion et de respect de la fiction romantique.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simon &amp; Schuster UK a r\u00e9cemment annonc\u00e9 le lancement de la premi\u00e8re maison de cr\u00e9ateurs TikTok sp\u00e9cialis\u00e9e dans la romance. Cette initiative refl\u00e8te leur volont\u00e9 d&rsquo;utiliser l&rsquo;application TikTok pour renforcer la communication avec les lecteurs et attirer un nouveau public vers le genre de la romance. Les maisons de cr\u00e9ateurs sont des espaces physiques o\u00f9 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":17889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106,111],"tags":[],"class_list":["post-17888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-articles-and-reportages","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S&amp;S UK lance la Maison de la Romance TikTok - Nasher News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nashernews.com\/fr\/ss-uk-lance-la-maison-de-la-romance-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S&amp;S UK lance la Maison de la Romance TikTok - Nasher News\" \/>\n<meta property=\"og:description\" content=\"Simon &amp; Schuster UK a r\u00e9cemment annonc\u00e9 le lancement de la premi\u00e8re maison de cr\u00e9ateurs TikTok sp\u00e9cialis\u00e9e dans la romance. 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