{"id":12207,"date":"2023-04-25T11:07:49","date_gmt":"2023-04-25T07:07:49","guid":{"rendered":"https:\/\/nashernews.com\/la-conference-internationale-des-libraires-revient-avec-2383-experts-provenant-de-69-pays\/"},"modified":"2023-04-25T11:07:49","modified_gmt":"2023-04-25T07:07:49","slug":"la-conference-internationale-des-libraires-revient-avec-2383-experts-provenant-de-69-pays","status":"publish","type":"post","link":"https:\/\/nashernews.com\/fr\/la-conference-internationale-des-libraires-revient-avec-2383-experts-provenant-de-69-pays\/","title":{"rendered":"La Conf\u00e9rence internationale des libraires revient avec 2383 experts provenant de 69 pays."},"content":{"rendered":"

l’Autorit\u00e9 du livre de Sharjah a annonc\u00e9 la deuxi\u00e8me \u00e9dition de la Conf\u00e9rence internationale des libraires avec un programme plus solide et plus complet pour pr\u00e9senter les exp\u00e9riences et les apprentissages des parties prenantes de l’\u00e9cosyst\u00e8me mondial, pour renforcer les comp\u00e9tences des professionnels et pour d\u00e9couvrir de nouvelles opportunit\u00e9s commerciales, en particulier dans le monde arabe.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Pr\u00e9vue les 1er et 2 mai en marge de la 14e \u00e9dition du Sharjah Children’s Reading Festival (SCRF) au Expo Centre Sharjah, cet \u00e9v\u00e9nement de deux jours rassemblera 383 distributeurs de livres, dont 160 provenant de 17 nations arabes et 223 de 52 pays \u00e0 travers le monde.<\/span><\/p>\n

Sheikha Bodour Al Qasimi, fondatrice et PDG de Kalimat Group, animera l’\u00e9v\u00e9nement avec un discours d’ouverture. La conf\u00e9rence entendra \u00e9galement HE Ahmed bin Rakkad Al Ameri, pr\u00e9sident de la SBA ; l’homme d’affaires Marcus Dohle ; Steve Jones, ancien PDG de Penguin Random House et de Kinokuniya UAE, ainsi que d’autres intervenants. En plus de la plateforme exceptionnelle de matchmaking et de networking de la Conf\u00e9rence des libraires, les participants pourront choisir parmi 18 ateliers et tables rondes ainsi que 15 pr\u00e9sentations d’\u00e9diteurs pour se perfectionner et explorer des domaines d’int\u00e9r\u00eat commercial sp\u00e9cifiques.<\/span><\/p>\n

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Le premier jour de la conf\u00e9rence d\u00e9butera avec un discours de bienvenue d’Al Ameri, pr\u00e9sident de la SBA. Kuo-yu Liang, consultant d’affaires de renom, reviendra \u00e0 l’\u00e9v\u00e9nement de deux jours avec de nouvelles id\u00e9es sur les derni\u00e8res tendances dans l’industrie de la librairie. Cela sera suivi d’une conversation passionnante sur les perspectives d’avenir et les principaux apprentissages du march\u00e9, en particulier dans l’\u00e9dition pour enfants, entre Marcus Dohle et Porter Anderson.<\/span><\/p>\n

La deuxi\u00e8me journ\u00e9e d\u00e9butera avec un discours intitul\u00e9 \u00ab\u00a0Les cinq P du commerce de d\u00e9tail – les succ\u00e8s, les \u00e9checs et les apprentissages de 30 ans dans la librairie\u00a0\u00bb, pr\u00e9sent\u00e9 par Steve Jones de Kinokuniya UAE. Le deuxi\u00e8me discours sera anim\u00e9 par Julie Belgrado, directrice de la F\u00e9d\u00e9ration europ\u00e9enne et internationale des libraires, qui mettra l’accent sur la question cl\u00e9 de la durabilit\u00e9.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Cette ann\u00e9e, le programme de la conf\u00e9rence est plus solide et plus holistique, avec de nouvelles fonctionnalit\u00e9s telles que 17 ateliers et tables rondes anim\u00e9s par des experts. Les participants auront la possibilit\u00e9 de choisir parmi une large gamme de sujets tels que \u00ab\u00a0Services de donn\u00e9es – Que peut faire Nielsen pour vous\u00a0\u00bb; \u00ab\u00a0Durabilit\u00e9 et les ODD\u00a0\u00bb; \u00ab\u00a0Pourquoi les gens ach\u00e8tent-ils – Comportements d’achat des consommateurs de livres\u00a0\u00bb; \u00ab\u00a0L’art de fournir un excellent service client\u00a0\u00bb; \u00ab\u00a0Cr\u00e9er des partenariats – Comment d\u00e9velopper un r\u00e9seau de collaborateurs\u00a0\u00bb; \u00ab\u00a0Vente de Manga et de romans graphiques\u00a0\u00bb; \u00ab\u00a0Comment cr\u00e9er des campagnes de m\u00e9dias sociaux efficaces qui vendent des livres\u00a0\u00bb; \u00ab\u00a0Les 4 Cs de la conception et du marketing de librairie\u00a0\u00bb; et \u00ab\u00a0Maximiser l’impact de votre librairie dans l’\u00e9cosyst\u00e8me d’innovation de votre ville\u00a0\u00bb.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Trois sessions en langue arabe font partie de l’itin\u00e9raire, \u00e0 savoir \u00ab\u00a0R\u00e9duire les co\u00fbts de distribution\u00a0\u00bb; \u00ab\u00a0Distribution \u00e9lectronique pour livres \u00e9lectroniques\/audiolivres\u00a0\u00bb; et \u00ab\u00a0\u00c9tape de la distribution\u00a0\u00bb.<\/span><\/p>\n

Une table ronde sp\u00e9ciale pour les \u00e9diteurs intitul\u00e9e \u00ab\u00a0Vente de livres et distribution en Asie du Sud-Est\u00a0\u00bb sera dirig\u00e9e par Gaurav Sabharwal de Prakash Book.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

La 2\u00e8me \u00e9dition de la conf\u00e9rence internationale des libraires a \u00e9galement con\u00e7u une plateforme exclusive pour faciliter les pr\u00e9sentations des \u00e9diteurs et permettre les ventes directes entre les \u00e9diteurs et les distributeurs. La plateforme pr\u00e9sentera 15 \u00e9diteurs et distributeurs r\u00e9put\u00e9s de la r\u00e9gion arabe et internationale, notamment Penguin Random House, Wonder House, Austin Macauley, Bonnier\/Igloo, Kogan Page, Pan Macmillan, Difference Engine, MMS, Avicenna, Bookland Press, Lightning Source, Aseer Alkutoob, Estifan, Alshamel et Dar Amnah.<\/span><\/p>\n

Pendant les deux jours de l’\u00e9v\u00e9nement, les participants auront acc\u00e8s aux ateliers, aux discussions en groupe et aux pr\u00e9sentations de pitch, ainsi qu’aux s\u00e9ances de r\u00e9seautage originales de la conf\u00e9rence.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

l’Autorit\u00e9 du livre de Sharjah a annonc\u00e9 la deuxi\u00e8me \u00e9dition de la Conf\u00e9rence internationale des libraires avec un programme plus solide et plus complet pour pr\u00e9senter les exp\u00e9riences et les apprentissages des parties prenantes de l’\u00e9cosyst\u00e8me mondial, pour renforcer les comp\u00e9tences des professionnels et pour d\u00e9couvrir de nouvelles opportunit\u00e9s commerciales, en particulier dans le monde […]<\/p>\n","protected":false},"author":12,"featured_media":12205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[106,111],"tags":[],"class_list":["post-12207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-articles-and-reportages","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"\nLa Conf\u00e9rence internationale des libraires revient avec 2383 experts provenant de 69 pays. - 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