Vision
Safeer aspires to be a leading ambassador in the creation of knowledge-based content for children in all its forms, adhering to quality standards that ensure customer satisfaction, while embedding a strong value system within its content.
Mission
Safeer aims to provide children’s content through books, audio and visual media, and modern technologies, with a focus on innovation and creativity. The company places special emphasis on educational and ethical values in its productions, striving to serve the interests of its target audience—primarily in the Arab world and Arab communities abroad. Safeer seeks to satisfy its clients, shareholders, and employees by achieving high levels of performance and profitability, while maintaining strong communication with stakeholders to ensure mutual benefit and public good.
Safeer: Media & Publishing
Founded in 1982, Safeer is one of the leading companies in the Arab world specializing in the production of cultural content for children, youth, parents, and educators. It utilizes a wide range of educational and cultural tools such as storybooks, CDs, educational aids, and innovative games.
Safeer delivers its products in an engaging, innovative, and scientifically grounded manner suitable for today’s world, aiming to raise cultural and scientific awareness in society while staying rooted in Arab and Islamic values. The company employs cutting-edge technology and a team of dedicated specialists who continuously develop their skills and work as one to fulfill this noble mission at the highest standard.
Safeer’s publications cover all age groups—from early childhood to adolescence—and address a wide range of behavioral, educational, religious, cultural, and entertainment needs. The company has collaborated with educators, psychologists, and mental health experts to ensure that its content is age-appropriate and achieves a balance between theory and practice.
To date, Safeer has produced over 1,000 titles, around 90% of which are geared toward children and youth, with the remainder directed at parents and teachers—maximizing the benefit to children and reinforcing the company’s solid reputation across much of the world.
In addition, Safeer has made significant contributions to the fields of encyclopedias and dictionaries, including the Safeer Encyclopedia of Islamic Knowledge, Safeer Encyclopedia of Islamic History, Safeer Encyclopedia of Parenting, and the Safeer Illustrated Dictionary, among others.
In the educational field, Safeer has published numerous books and learning tools for preschool education, with a focus on accuracy and innovation.
In digital publishing, the company has produced various multimedia programs in the educational, cultural, and entertainment fields for diverse audiences.