Home 5 News 5 Bodour Al Qasimi Launches ‘Read You’re in Sharjah’ Campaign

Bodour Al Qasimi Launches ‘Read You’re in Sharjah’ Campaign

by | Jul 18, 2024 | News

Bodour bint Sultan Al Qasimi, Founder and Honorary President of the Emirates Publishers Association (EPA), has launched the ‘Read You’re in Sharjah’ campaign, implemented by Menassah Distribution Company. The initiative aims to foster a culture of reading across society and solidify Sharjah’s reputation as the cultural capital of the Arab world.

 

Inspired by Sharjah’s renowned slogan, “Smile You Are In Sharjah,” the campaign celebrates the emirate’s profound reverence for books and knowledge. Sharjah, acclaimed as the “World Book Capital” in 2019 for its steadfast support of culture, reading, and literature, epitomises a beacon for intellectual pursuits.

 

Bodour underlined the campaign’s mission to embed reading as a daily practice, particularly among youth and adolescents. She emphasised the collective responsibility of cultural institutions in Sharjah to inspire and engage the younger generation through tailored initiatives that resonate with their interests, nurturing their thirst for knowledge and awareness.

 

Aligned with Sharjah’s cultural aspirations and its global outreach through literature, the campaign reflects a commitment to cultivating cultural creativity within the Arabic language, Bodour confirmed.

 

Rashid Al-Kous, General Manager of Menassah Distribution Company, stated that the launch of the campaign, under the generous patronage of Bodour Al Qasimi, reflects Menassah’s commitment to instilling a love of reading in future generations and promoting Emirati publishers’ publications. As part of its efforts to realise Sharjah’s cultural vision, a key priority is nurturing a reading society that contributes to the emirate’s cultural enrichment.

 

He added: “Through this campaign, we aim to offer high-quality Emirati and Arab cultural content to members of the community to support and promote this content in all its forms, and to encourage reading in the Arabic language. This is part of our mission to enhance the intellectual renaissance in the Emirate of Sharjah and enrich its cultural landscape, consolidating its status as the cultural capital of the Arab world, in line with the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.”

 

The campaign spotlights and celebrates Sharjah’s rich cultural heritage, integrating reading spaces within the emirate’s historical landmarks to perpetuate its authentic values through generations.

 

Menassah Distribution Company plans an extensive promotional drive targeting Sharjah’s local community, with a special focus on engaging the youth through compelling narratives that enrich their lives with pleasure and knowledge. This initiative espouses a community of avid readers, reinforcing connectivity and cultural exchange among people.

 

Recent News

30Jun
PublisHer Hosts Landmark Summit in Brazil and Features at Bienal do Livro                                            

PublisHer Hosts Landmark Summit in Brazil and Features at Bienal do Livro                                            

Events coincide with Rio de Janeiro as 2025 UNESCO World Book Capital   Rio de Janeiro, Brazil – June **, 2025: PublisHer, the global movement championing women’s leadership in publishing, has led an emphatic double programme in Rio de Janeiro, hosting the PublisHer Summit and featuring at Bienal do Livro, Latin America’s largest literary festival. […]

25Jun
Did Orwell’s fear of the sea shape his novel?

Did Orwell’s fear of the sea shape his novel?

George Orwell had a traumatic relationship with the sea. In August 1947, while he was writing Nineteen Eighty-Four (1949) on the island of Jura in the Scottish Hebrides, he went on a fishing trip with his young son, nephew and niece. Having misread the tidal schedules, on the way back Orwell mistakenly piloted the boat […]

25Jun
Penguin at 90: Profit with Purpose

Penguin at 90: Profit with Purpose

Penguin UK CEO Tom Weldon is the latest inheritor of the Penguin brand which is celebrating its 90th birthday this year.  In a thoughtful article in the Bookseller he noted that founder Allen Lane’s vision for his revolutionary line of cheap paperbacks was both “missionary and mercenary”.  He wanted to grow the market, but to […]

Related Posts

Did Orwell’s fear of the sea shape his novel?

Did Orwell’s fear of the sea shape his novel?

George Orwell had a traumatic relationship with the sea. In August 1947, while he was writing Nineteen Eighty-Four (1949) on the island of Jura in the Scottish Hebrides, he went on a fishing trip with his young son, nephew and niece. Having misread the tidal...

Penguin at 90: Profit with Purpose

Penguin at 90: Profit with Purpose

Penguin UK CEO Tom Weldon is the latest inheritor of the Penguin brand which is celebrating its 90th birthday this year.  In a thoughtful article in the Bookseller he noted that founder Allen Lane’s vision for his revolutionary line of cheap paperbacks was both...

Audiobooks Hit Record High in the UK

Audiobooks Hit Record High in the UK

Audiobooks and fiction drove publishing growth in 2024, according to new figures released by the UK Publishers Association.  Audiobook revenue was £268 million which is the highest ever and up 31% on 2023. Fiction is up 18%, bringing in revenue of over £1 billion for...

Previous Next
Close
Test Caption
Test Description goes like this