Adult Chinese citizens read 4.66 printed books on average in 2017, according to a survey by the Chinese Academy of Press and Publication. The study shows that 10.2 percent of Chinese citizens read more than 10 printed books last year, while 5.4 percent read more than 10 eBooks.
Every Chinese national spent an average 20.4 minutes reading books per day, with around 12.1 percent dedicating over an hour. People between 18 and 29 of age spent the longest reading time every day.
The survey also shows that audiobooks and podcasts are featuring more strongly among people’s literary habits, with over 20 percent of Chinese citizens having listened to them last year.

Publishing Icons Unite for Sherlock’s Return
It has happened with James Bond and Agatha Christie; now it is the turn of Sherlock Holmes who becomes the latest fictional character to live again. Simon & Schuster UK has entered into an official collaboration with the Conan Doyle Estate on a programme of new and backlist titles featuring the legendary sleuth. The partnership […]